Marketing Coordinator

at  Juniper

Juniper is an innovative lighting technology, design, and manufacturing company seeking a dedicated Marketing Coordinator to join our growing team in Southington, CT. In this position, you will play a key role in producing Juniper’s unique, innovative lighting solutions.
As the Marketing Coordinator, you will play an integral role in managing and structuring content across all platforms, coordinating events and trade shows, engaging with clients, and contributing to the development and execution of branding initiatives. This role is pivotal in ensuring both digital and physical marketing efforts align with our brand’s identity and goals.
As a successful candidate, you will help advance Juniper’s vision of redefining the industry with novel ideas and a hungry spirit to learn and grow alongside the greater team.
At Juniper, you will define your path by honing your unique skill set to challenge the status quo as a pioneer in your field.

MINIMUM REQUIREMENTS:

• A bachelor’s degree with at least two years of experience in marketing, graphic design, social media management, or creative writing.
• Focus or background in home products, luxury consumer products, architecture, interior design, and marketing principles associated with these areas.
• Proficient in Adobe CC and Figma.
• Strong attention to detail with the ability to take direction and carry out tasks thoughtfully and efficiently.
• Highly organized with the ability to juggle multiple priorities on short deadlines.
• Excellent written and verbal communication skills, with the ability to adapt writing voices for the brand’s needs.
• Proficient in WordPress (CMS) and experienced in website management.
• Experience in event planning and project management.
• Strong organizational skills with the ability to handle multiple projects simultaneously.
• Ability to work collaboratively and independently in a team environment.
• Proficiency in Microsoft Office Suite and various social media platforms.
• Passionate about design and innovation.
• Outgoing and personable with strong client interaction skills.
• Design or luxury product experience is essential.

• Event Coordination: Independently manage company events at the showroom, including preparing marketing materials, guest lists, invitations, catering, and ensuring seamless execution.
• Client Interaction: Engage professionally with clients in person, maintaining strong relationships and representing the brand effectively.
• Trade Show Coordination: Plan and execute logistics for trade shows and industry conferences to maximize brand visibility and networking opportunities.
• Content Management: Generate and manage compelling content across channels such as newsletters, blog posts, social media, and press releases to enhance brand visibility and drive lead generation.
• Website Management: Regularly update and optimize content on the company website for effective SEO and current information presentation.
• Social Media Strategy: Develop and execute a comprehensive social media strategy and marketing calendar aligned with overall marketing objectives and brand messaging.
• Brand Consistency: Uphold consistency and authenticity across all marketing channels and touchpoints to maintain a unified brand identity and messaging.
• Marketing Communications: Prepare and distribute internal and external marketing communications, including press releases, media kits, and newsletters.
• Collaboration: Work closely with the Director of Marketing and other internal departments (sales, operations, HR, finance, engineering) to conceptualize and implement promotional materials across print and digital media channels.
• CRM Management: Manage the company’s CRM system (e.g., Mailchimp), overseeing event mailing lists and targeted outreach to maximize engagement and conversion.
• Market Research: Conduct market research and competitor analysis to inform strategic decision-making and identify emerging trends and opportunities.
• Targeted Advertising: Assist in the creation and execution of targeted advertising campaigns across digital and traditional media platforms to reach key audiences and drive brand awareness.
• Innovation: Stay current on industry trends, best practices, and emerging technologies to recommend innovative marketing strategies.