Marketing Coordinator (m/f/d) Continental Europe, based in Munich, Germany

at  Helly Hansen

Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics more than 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA® Stay Dry technology, the patented H2Flow™ temperature regulating system, and the revolutionary lighter, warmer LIFALOFT™ insulation. Building on Helly Hansen’s proprietary HELLY TECH® waterproof/breathable system, the technical outdoor brand has most recently introduced the award-winning LIFA INFINITY PRO™ - the company’s most innovative and responsible waterproof/breathable technology to date.
Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally.
Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world and the company is owned by Canadian Tire Corporation (CTC). To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com
Mission: In this role, you will support the execution of the marketing plans for DACH & BeNelux with the goal of driving brand building initiatives and sustainable sell-through results.
Reporting to: Brand & Customer Marketing Manager DACH & BeNeLux

EXPERIENCE/SKILLS:

• University degree or similar in the field of Marketing/Business
• Internship experiences within marketing (preference for sports/outdoor industry)
• Very strong verbal & written communication skills in English & German (Dutch is a plus, but not a must)
• Strong presentation skills
• Good skills in MS-Office, especially in Power-Point
• Willing to multitask and work under pressure, with ability to prioritize effectively
• Strong project management and coordination skills
• Effectively balance autonomy and collaboration
• Understanding of the retail and sporting goods environment is a plus
• Experience with digital & in-store customer campaigns
• Interest in technical apparel & footwear
• Having a holistic view & understanding of importance of sales and marketing collaboration
• Adaptable to changing demands and circumstances

• Support the execution the marketing mix for the DACH & BeNeLux (Sportswear & Workwear)
• Support the activation of the local PR agencies
• Manage the relationship with key local brand ambassadors & partnerships for asset generation & storytelling through PR & HH’s owned channels
• Organize & support the execution of local events (PR, Consumer or Trade facing activities)
• Development of KA sell-in & sell-through programs (in-store & digital)
• Support the development and distribution of marketing materials for tech clinics & staff trainings
• Manage and adapt assets for use across omni-channels
• Execute projects within budget