Marketing Coordinator, MP EMEA

at  Enersys

EnerSys is the global leader in stored energy solutions for industrial applications. We have over thirty manufacturing and assembly plants worldwide servicing over 10,000 customers in more than 100 countries. Worldwide headquarters are located in Reading, PA, USA with regional headquarters in Europe and Asia. We complement our extensive line of Motive Power and Energy Systems with a full range of integrated services and systems. With sales and service locations throughout the world, and over 100 years of battery experience, EnerSys is the power/full solution for stored DC power products.

QUALIFICATIONS AND EXPERIENCE

To perform this job successfully, the candidate must be able to perform each essential job function to a satisfactory level. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Experience

• Minimum of 4 years marketing experience, preferably in industrial or material handling sectors. Proven ability of collaborating with international teams both in-person and remotely with geographically distributed teams.
• Basic experience as a translator or background in translation management will be an asset.

Education

• Bachelor’s degree in marketing or related field. An advanced degree in a technical or business area of study is desirable.

Language

• Fluency in oral and written English required; an additional language(s) is desirable but not required.

PREFERRED SKILLS

Digital / IT Literacy

• Excellent software skills across all Microsoft Office applications. Must be comfortable communicating via online platforms such as MS Teams, Zoom, etc.
• Ability and willingness to learn new tools as needed (SmartSheet, Monday.com, SharePoint etc) and other marketing software as required.

Content & Proofreading

• Familiarity with content marketing, campaign delivery and website development/support is desirable.
• Ability to understand audience perspectives and edit/proofread relevant copy for various marketing materials.
• Proficiency in translating technical information into benefit-driven content that is understood by customers and internal teams.

Graphic Design

• Basic knowledge of graphic design software (Adobe Creative Suite) to be able to execute basic changes to marketing materials is desirable.

JOB PURPOSE

The EMEA MP Marketing Coordinator will support the marketing function within Motive Power Global, coordinating the development, execution, and production of marketing materials, campaigns, events, and other activities in accordance with business needs and KPIs. This role will support the EMEA Sales, Product Management and Service teams with localized content and materials. The EMEA Marketing Coordinator will proactively collaborate with global Marketing and Sales teams, other internal stakeholders, as well as external agencies and service providers.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Marketing Coordination- Responsible for developing, updating and maintaining marketing materials in conjunction with Sales, Service and Product Management teams. Responsible for localizing globally and regionally developed content and materials for the EMEA market. Gatekeeper of translations and responsible for ensuring the validation process remains efficient. Responsible for internal communications pertaining to literature and translations, including monthly media reporting.
• Collateral Development- Coordinates marketing materials, media campaigns and other activities by managing development processes, timelines - tracking project progress, approvals and budget information using departmental systems (SmartSheet & Monday.com). Responsible for maintaining EMEA/APAC Asset and Production Files Library.
• Product / Promotional Inventory & Maintenance-Promotional inventory maintenance via our EMEA online portal and management through related vendor(s). Publish and maintain collateral and other materials on website(s) and other internal online properties.

ADDITIONAL DUTIES AND RESPONSIBILITIES

• Event Coordination & Support-Provide coordination with internal stakeholders and external providers in support of marketing-led events (tradeshows, meetings, customer events) to ensure execution and delivery of products, materials, displays, and other items, on time and within budget. This position will also be required to staff key EMEA tradeshows, as necessary.
• Campaign Management- Support the delivery of marketing campaigns with the end goal of generating qualified leads to increase sales. Communicate with management about marketing initiatives and project metrics, as well as brainstorming fresh marketing ideas. Responsible for supporting internal marketing campaign communications.
• Outsourcing & Vendor Management-Work in partnership with our outsourced vendors to develop creative briefs and guide creative direction to meet objectives for all advertising and public facing communications, including print, digital, web, social media and video assets and other marketing collateral.
• Sales and Service Support-Provide support for the sales and service organization by developing and implementing training materials and tools to help maximize effectiveness.