Marketing Coordinator

at  Puppy Paws Hotel Spa

Do you LOVE Dogs? Then Puppy Paws Hotel and Spa is the place for you! Do you CARE deeply and have a passion to provide a safe and loving environment for them to interact and play. Do you believe in doing everything with EXCELLENCE? If you answered yes to these question we would love for you to come join our team! We will strive to ensure that your experience here is both a positive and rewarding one. Our goal is to serve our clients, the dogs and our team with EXCELLENCE! To treat our clients’ dogs as family, we should always view them as deserving of respect and LOVING care. At Puppy Paws our goal is to improve the lives of dogs and their owners in all situations. Dogs are full of unconditional LOVE. And it’s our duty to CARE enough to give some of that back with EXCELLENCE! If you are wanting to join a compassionate, positive, and knowledgeable team, look no further!
We are looking for a Marketing Coordinator, Graphic Designer and Social Media Manager. This position will be all encompassing. This position will develop and implement marketing and advertising campaigns. Works as a member of the Marketing Team to design and implement brand identity, promotional, print and social media content. Collaborates and works directly with management team to execute their visions through design.

REQUIREMENTS:

• Graphic Design and Marketing experience
• Working knowledge of design programs such as Adobe Creative Suite
• Knowledge of traditional and digital marketing tools
• Experience with research methods using data analytics software
• Expertise with SEO/SEM campaigns
• Solid computer skills, including MS Office, web analytics and Google AdWords, WordPress
• Familiarity with Customer Relationship Management and Content Management System software
• Excellent communication and presentation skills
• Working knowledge of marketing automation platform and email marketing services such as Mailchimp
• Detail oriented and organized
• Ability to handle multiple projects at one time
• Photography experience a plus

MARKETING RESPONSIBILITIES:

• Assembling and preparing marketing strategies, plans, and objectives.
• Creation of email campaigns/newsletters and automated emails.
• Social media marketing & management. Included but not limited to: planning, daily posting, daily engagement, answering of questions and comments, etc.
• Creation and implementation of promotional campaigns, ideas and in-house events.
• Communication with other departments to ensure success and implementation of projects, systems, and tasks. Updates team calendars and schedules.
• Communication with partners and business relationships and various points of contact for events, auctions and publications.
• Keeps promotional materials ready by coordinating requirements with graphic design, placing promo supply orders, and verifying receipts.
• Communicates and supports sales staff (reception) by keeping up to date with new events, coupons, and email newsletters.
• Content writes for various projects such as email campaigns, social media, employee messages and letters.
• Keeps organized system, folders, and files for projects.

GRAPHIC DESIGN RESPONSIBILITIES:

• Designing and updating of brand materials, SOP instructional materials, and promotional campaigns. Included but not limited to: Logos, branding guide, business cards, brochures, flyers, booklets, posters, graphics, iconography, social media, signage, clothing, accessories, etc.
• Designs and assists in creation and updating of website and app.
• Creates graphics and gathers photos for email campaigns.
• Formatting of written documents such as SOPs, newsletters, guidelines, etc.
• Works to keep brand visually consistent and strong, keeping in mind brand guide and company values.
• Keeps organized system, folders, and files for projects, photos, and materials.