Marketing Coordinator, Sterling Homes Calgary

at  Sterling Homes Calgary

Title: Marketing Coordinator
Location: 37 Quarry Park Blvd SE, Calgary
At Sterling Homes, our people make the difference. We offer an exciting place to build your career with competitive compensation and benefit packages, company matching RRSP/DPSP program, employee home purchase program and employee discounts.

ESSENTIAL REQUIREMENTS

• Bachelor’s Degree or Diploma in Marketing, Communications, or equivalent.
• Minimum 1 year of marketing related experience.
• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics.
• Valid driver’s licence and access to reliable vehicle.
• Satisfactory verification of criminal record check.
• Proficient in Microsoft Office programs (Outlook, Word, Excel, SharePoint, Teams, PowerPoint).
• Comfortable using Content Management Systems (HubSpot, Sitefinity), Adobe Creative Suite (Illustrator, InDesign, Photoshop), Social Media channels (Canva, Tiktok, YouTube, Instagram, and Facebook), and CRM system or similar.

PREFERRED REQUIREMENTS

• Prior experience working with a homebuilder or land development is considered an asset.

ABOUT US

Sterling Homes, a single-family business unit of Qualico, has been building homes in Western Canada for over 60 years and providing outstanding service to homebuyers in many of Western Canada’s finest communities. We are committed to providing the best new home experience possible by providing an unwavering commitment to quality of design, construction, and customer service. Sterling Homes operates in Edmonton, Calgary and Winnipeg. To learn more, click here.
Qualico welcomes applications from people with disabilities. Accommodations are available upon request during the assessment and selection process.
Candidates being considered will be contacted. We thank you for your interest. Join our Talent Community to stay up to date on job opportunities and to find out why we have the best reason to come to work every day.
Closing Date: February 13, 202

• Maintaining, updating and monitoring social media platforms with approved content. Measuring and tracking the effectiveness of campaigns and preparing reports for social media activities.
• Interacting with customers and/or audiences via company website and other digital platforms in a respectful and professional manner.
• Assisting in the development and coordination of marketing programs and advertising campaigns. Measuring the effectiveness of marketing initiatives or promotional efforts.
• Performing regular website and software audits to ensure accuracy. Handling website management and updates as necessary.
• Coordinating digital marketing presence, content marketing schedule, engagement, monitoring, reporting and creation of email campaigns.
• Maintaining inventory of marketing supplies and coordinating the preparation, review, production, print and distribution of marketing collateral.
• Collaborating with agencies to develop and implement marketing strategies and advertising plans for the business unit in accordance with the prescribed budgets and advertising analytics.
• Gathering, processing and utilizing market intelligence to facilitate decision making, planning and growth opportunities. Preparing various reports for management’s review as required.
• Analyzing lead registration in CRM databases to profile type and quantity of prospects to determine conversion and advancement rates.
• Assisting in the development of project positioning and branding strategies for each new project launch. Promoting consistency in the application of corporate and divisional branding standards.
• Assisting in outbound and inbound marketing activities through content development and optimization, advertising and event planning