Marketing Coordinator - Temporary

at  CKUA Radio Foundation

TEMPORARY - MARKETING COORDINATOR

CKUA is recognized as Canada’s first public broadcaster, and it continues to inspire and guide a world-wide community of loyal arts and culture enthusiasts along an inspirational journey of musical discovery every day, through 30+ expertly curated multi-genre musical programs and other enriching arts and cultural content on-air and online. CKUA serves 380 communities across Alberta with FM Radio and listeners around the world, with live-streaming and enriching digital content through CKUA.com, the CKUA App and social platforms. We are an inclusive, creative hardworking group on a musical mission to enrich lives and support the arts.
CKUA is supported by donors who collectively contribute 60% of CKUA’s annual operational funding. As CKUA approaches its centenary, we are on a mission to grow our philanthropic community. We are looking for a Fund Development Assistant who can help make it happen.

DESIRED KNOWLEDGE, EDUCATION AND EXPERIENCE

• Build and maintain positive working relationships with multiple stakeholder groups and reflective of CKUA values: Community | Diversity | Inclusion | Creativity | Curiosity |Authenticity.
• Demonstrate your curiosity to research, collect and create story content and strategically distribute the content to grow market awareness.
• Bring innovation to telling CKUA’s story in the social and digital sphere. Planning, writing, and posting creative content to build and connect a global audience of music, arts, and culture enthusiasts.
• Translate CKUA’s brand voice into multi-channel assets that achieve specific marketing goals. This includes elevating the brand experience to cultivate and convert CKUA audiences into donors.
• Collect information and insight to improve the CKUA experience across all touchpoints. This involves creating, executing, and analyzing content for CKUA’s owned channels and developing tools and messaging to help others spread the word about CKUA.
• Exemplify skill and knowledge of Google and social media analytics, graphic design, print and digital production (taking photos and video is an asset).
• Demonstrate proficiency with Canva, Mailchimp, Hootsuite, WordPress
• Bonus: Adobe Photoshop, Illustrator and InDesign, Premiere Pro, Final Cut (or even iMovie)
  You have gained valuable marketing and communications experience and interpersonal relationship skills. You will demonstrate a high degree of respect and sensitivity for teammates, community members and stakeholders. In addition, you are aware of our communications’ impact on diverse audiences, which is reflected in your thoughtful messaging and interactions with various individuals as a representative of CKUA.

SALARY / COMPENSATION

• Within Band Two of the 2018 Collective Agreement between CKUA and IBEW 2228 `
  Please reply to the ADP link or send a cover letter and resumé to
  careers@ckua.com. This position will be posted until a suitable candidate is found.
  CKUA welcomes applications from all qualified individuals. We are particularly interested in and encourage applications from equity-seeking communities, including women, racialized and Indigenous persons, persons with disabilities, and persons of all sexual orientations and gender identities/expressions.

THE ROLE

We are seeking a dedicated and skilled Marketing Coordinator to join our team temporarily for a four-month period to cover an employment leave. The Marketing Coordinator will provide marketing, social, and digital media and graphic design expertise to support CKUA’s mission to build and connect a global community of music, arts, and culture enthusiasts through in-person, broadcast, and online programming. Working in an ever-evolving arts and culture environment and media landscape, the Marketing Coordinator will apply their technical skill and knowledge with creating digital, social and web content and coordinating the distribution of that content across all CKUA channels.
Working with the Communications and Marketing Manager, department colleagues, and cross-department colleagues, the Marketing Coordinator’s direct contributions ensure the audience journey leads to long-term financial sustainability for CKUA and is representative of the CKUA brand and mission as a donor-supported, community-centric entity.

KEY DUTIES AND RESPONSIBILITIES

• Collaboration with Marketing team to positively share CKUA’s story and brand with consistency across all touchpoints.
• Lead asset collection (images, social handles, creative ideas) within CKUA and externally
• Social media engagement with users on social media with unparalleled speed, accuracy, and delight (knowledge of Hootsuite or other social planners is an asset)
• Swiftly creating shareable digital content including compelling copy, graphics and short form video that are on-brand.
• Working collaboratively with Marketing, Content, and the Events & Volunteer teams to document events, sharing photos and video on social media in real time
• Contribute to developing and executing an annual marketing, sales and sponsorship plan that supports CKUA’s goals and desired outcomes audience and revenue development.
• Anticipate and respond to opportunities and issues.
• Keep current on music, arts and cultural news and entertainment in Alberta and globally.
• Perform other tasks as assigned by the Communications and Marketing Manager