Marketing Data Analyst (a)

at  Oviva

WHY OVIVA?

To build a healthier future for all, our mission is to provide the most accessible and effective care to people living with weight-related conditions.
By blending behaviour change therapy with our unique technology and an incredible team of passionate employees, we are creating affordable and accessible app-based healthcare programs to tackle conditions such as obesity and type 2 Diabetes.
We are an award-winning and largest digital health provider in Europe. We are rapidly expanding across the UK, Switzerland, Germany, France and now Poland. You will be joining an organization that has treated 500.000 patients to date and is opening a new shared service in Poland to support our global operations.
To support our growing business, we are looking for a Marketing data analyst based in Poland (Remote)

THE ROLE

As a Marketing Data Analyst at Oviva, you will play a pivotal role in driving our marketing product strategies through comprehensive data collection, analysis, and insights. You will be responsible for tracking and reporting on marketing and customer funnel activities, giving recommendations for optimizing performance, and identifying key growth and conversion opportunities. If you are a highly analytical individual with a passion for leveraging data to inform marketing decisions, we want to hear from you.

KEY RESPONSIBILITIES

• Implement best practice marketing tracking, predominantly in Google Tag Manager (GTM), ensuring the accuracy and reliability of data
• Develop and maintain reporting infrastructure, providing regular and custom reports across the customer funnel, with a focus on key areas of opportunity such as lead acquisition efforts.
• Gather and integrate data from various sources along the marketing data pipeline, including ad platforms, GA 4, survey tools, and Salesforce CRM
• Conduct data logic checks across different platforms and collect additional data as needed to enhance insights
• Own overall growth and product marketing analytics and reporting processes
• Collaborate on the recommendation and implementation of best practice tools for improved customer journey tracking and channel/marketing spend effectiveness analysis
• Support in identifying significant opportunities within the customer funnel, including cross-channel analyses, creative performance assessments, and churn analysis
• Conduct deep-dive analysis on major channels and budgets, providing insights on performance metrics and KPIs
• Long-term involvement in media mix co-ownership, attribution modelling, and lift test analyses in collaboration with internal and external stakeholders