Marketing Data analyst (Outsourced)

at  ADIB Abu Dhabi Islamic Bank

ROLE PURPOSE:

To ensure all direct marketing campaigns are dispatched and reported as per set criteria with the product teams.

KEY ACCOUNTABILITIES OF THE ROLE

• Coordinate and Execute Campaigns: Manage mailer and SMS campaigns, ensuring they align with marketing strategies and schedules.
• Utilize Marketing Automation Tools: Leverage marketing automation platforms to create, schedule, and dispatch targeted communications to specific customer segments.
• Collaborate on Content Development: Work closely with the marketing team to craft compelling messaging and creative content for mailers and SMS campaigns.
• Monitor and Analyze Performance: Track campaign performance metrics, analyze data, and provide actionable insights to optimize future campaigns.
• Ensure Compliance: Adhere to regulatory requirements and best practices in direct marketing.
• Maintain Accurate Records: Keep detailed records of campaign activities, including scheduling, delivery, and results.
• Stay Informed on Industry Trends: Keep abreast of industry trends, best practices, and emerging technologies in marketing communications.
• Data Management: Collect data from primary and secondary sources, ensuring the integrity and maintenance of databases and data systems.
• Data Analysis: Identify, analyze, and interpret trends or patterns in complex datasets.
• Data Cleansing and Quality Assurance: Cleanse data and review computer-generated reports to identify and correct coding errors.

SPECIALIST SKILLS / TECHNICAL KNOWLEDGE REQUIRED FOR THIS ROLE:

1. Bachelor’s degree in marketing, Communications, or a related field.
2. Proven experience in marketing communications, with a focus on Digital and Direct marketing campaigns.
3. Familiarity with marketing automation platforms, specifically Ducont and Acoustic (formerly known as IBM Watson Campaign Automation)
4. Expert knowledge of MS Office, specifically EXCEL.
5. Expert knowledge of HTML and workable knowledge of Java and CSS coding
6. Strong analytical skills and ability to interpret data to drive decision-making.
7. Excellent written and verbal communication skills.
8. Detail-oriented with the ability to manage multiple projects simultaneously.
9. Knowledge of regulatory requirements, such as GDPR and CAN-SPAM, governing email and SMS marketing.
10. Ability to work independently as well as collaboratively in a team environment.
    Job ID 300002246273597