Marketing Data Analyst

at  SECTION PTE LTD

JOB OVERVIEW

We are seeking a talented and data-driven Marketing Data Analyst to join our team. This role will be instrumental in driving organic search visibility, increasing website traffic, and enhancing user experience.The ideal candidate will have a deep understanding of search engine optimization (SEO), marketing touch points and how these elements integrate with UX design principles to enhance website / product performance and user engagement.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Computer Science, Information Technology, or a related field
• 3+ years of experience in SEO and SEM.
• Proficiency in SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Moz).
• Experience with PPC campaign management and tools (e.g., Google Ads, Meta Ads).
• Strong analytical skills and proficiency in data analysis tools (Google Analytics, Search Console, etc.).
• Understanding of website analytics and user behaviour metrics.
• Excellent communication and collaboration skills.
• Ability to work independently and as part of a team.

ADD ON SKILL SET

• Knowledge of HTML, CSS, and JavaScript is a plus
• Ability to analyse data, identify trends, and develop actionable insights
• Experience with user experience research methodologies.
• Proven experience in SEO and SEM, with a strong understanding of UX design principles.
• Strong written and verbal communication skills for reporting and collaboration.

• Centralised data aggregation - Consolidates marketing data from various sources (Google Analytics, Firebase analytics, Google tag manager, Google Search Console, and SEMrush) to enable comprehensive analysis.
• Data insights - Analyses data from various sources (eg customer profile and web/app browsing behaviour) to produce actionable insights to support or devise strategies.
• Analyse conversion funnels - Analyse the performance of conversion funnels and experiments by measuring metrics like open rate, conversion rates, click-through rates and return on investment (ROI). Track and provide regular reporting on how the strategy is performing and provide areas of improvement based on data analysis.
• Customer segmentation - Assist in customer segmentation strategies, and tailor strategies to specific audience segments to drive incremental conversion on website / app.
• Competitor analysis - Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives
• Reporting - Create data dashboards to track and monitor performance of marketing campaign strategies and extract actionable insights to ensure revenue growth.
• User experience design integration - Optimise site navigation, page load speed, and mobile responsiveness to enhance user experience.
• Content optimisation - Work closely with content creators to ensure that all website content is optimised for search engines and user experience.