Marketing Data Analyst

at  ZONES LLC

When it comes to IT solution providers, there are a lot of choices. But when it comes to providers with innovative and differentiating end-to-end service offerings, there’s really only one: Zones – First Choice for IT.TM
Zones is a Global Solution Provider of end-to-end IT solutions with an unmatched supply chain. Positioned to be the IT partner you need, Zones, a Minority Business Enterprise (MBE) in business for over 35 years, specializes in Digital Workplace, Cloud & Data Center, Networking, Security, and Managed/Professional/Staffing services. Operating in more than 120 countries, leveraging a robust portfolio, and utilizing the highest certification levels from key partners, including Microsoft, Apple, Cisco, Lenovo, Adobe, and more, Zones has mastered the science of building digital infrastructures that change the way business does business ensuring whatever they need, they can Consider IT Done. Follow Zones, LLC on Twitter @Zones, and LinkedIn and Facebook.

POSITION OVERVIEW:

The Marketing Operations Data Analyst Manager will lead a team of data analysts and marketing operations professionals to drive data-informed marketing strategies across the organization. This role is responsible for managing and optimizing the marketing data infrastructure, ensuring data accuracy, quality, and scalability while delivering actionable insights that enhance marketing performance. The manager will oversee the development of reporting and analytics solutions to track key metrics, guide data-driven decision-making, and support business growth. As a key collaborator, the Marketing Operations Data Analyst Manager will work closely with cross-functional teams to align KPIs, optimize campaign performance, and foster a culture of continuous improvement and data-driven innovation.

• Lead and mentor a team of data analysts, fostering a culture of continuous learning and data-driven decision-making.
• Analyze marketing data from various sources (CRM, automation tools, web analytics) to identify trends, insights, and opportunities for optimization, while guiding the team to do the same.
• Build and maintain dashboards and reports that track key marketing metrics, such as campaign performance, lead conversion, and customer acquisition costs.
• Manage the marketing data infrastructure, ensuring robust data collection processes, integration, and storage across the team.
• Work with the team to develop data-driven strategies for optimizing marketing campaigns, including A/B testing, predictive modeling, and performance tracking.
• Guide the evaluation and implementation of analytics tools to enhance reporting and data management capabilities for the team.
• Oversee the tracking of marketing initiatives, using best practices for UTM parameters, tagging, and data management protocols.
• Ensure team compliance with data governance efforts and data privacy regulations (e.g., GDPR, CCPA).
• Collaborate with sales, product, and other departments to align on KPIs, understand data needs, and translate insights into strategic actions.
• Facilitate professional development for team members, providing guidance on career growth, data analysis best practices, and new tool adoption.