Marketing Development Manager

at  Imperial Brands

ABOUT US

We’re a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

KEY ACCOUNTABILITIES

• Lead the creation and localization of global category brand and digital toolkits, ensuring that global brand developments align with market needs, consumer preferences, trends, and insights
• Manage relationships with specific agencies to ensure optimal performance
• Monitor and report on brand and competitor execution across defined markets and categories
• Provide category support and functional expertise to clusters and markets during the development of launch plans
• Collaborate with Corporate Legal Affairs, Group Science, and I&I functions to understand the regulatory and competitive landscape of each market
• Ensure personal compliance with the function’s safety and ethics rules and processes

SKILLS & EXPERIENCE

• Demonstrated experience in managing global brand and digital toolkit creation and localization processes.
• Strong understanding of market analysis, consumer insights, and trends.
• Proven ability to lead projects of varying scope and complexity, with a focus on continuous improvement.
• Excellent communication and collaboration skills to work effectively with cross-functional teams and external agencies.
• In-depth knowledge of legislative and regulatory requirements relevant to the industry.
• Commitment to upholding high standards of ethics and safety.

The position is responsible for leading the creation and localization of global toolkits and the identification of best practices to ensure market execution excellence and a consistent go-to-market strategy. This role collaborates with various stakeholders to develop global approaches, manage projects of varying scope and complexity, and communicate process and policy improvements.