Marketing Director

at  Burbank Healthcare and Rehabilitation Center

We are seeking a Marketing Professional to join our team! The purpose of your job position is to develop, coordinate, and implement a marketing plan with clear objectives based on the facility’s strengths and meet and exceed the monthly goals of increasing facility census with appropriate ratio mix of Medicare, Medi-Cal, managed care and private payer in accordance with current federal, state and local guidelines that govern the facility and as directed by management and/or the Administrator.
The Marketer will treat each patient fairly, kindly, and show them dignity and respect. They will refer to each patient by their name. They will communicate clearly, empathetically, and effectively when speaking to patients, family members, visitors, all staff and governmental agencies. They will work cooperatively with facility multidisciplinary team to determine if potential patients meet facility acuity and financial requirements. They will be committed to always doing the right thing.

MARKETING DIRECTOR REQUIREMENTS

• Minimum of 1 - 5 years of marketing/admissions experience in healthcare
• Fully vaccinated against COVID-19 including Booster shots
• Previous experience in marketing or other related fields
• Strong leadership qualities

• Collaborating with the Administrator to ensure census goals
• Submitting a weekly calendar of scheduled marketing appointments to the Administrator
• Making daily contact with acute care case managers, social workers, discharge planners and physicians
• Managing patient family relationships and meeting with them upon admissions to ensure the completion of facility required admission paperwork
• Assessing potential patients in the local hospitals and answering their questions about the facility
• Maintaining a database of physician and case manager contacts and profiles
• Participating in local community events to promote visibility and increase facility’s census
• Following operational budget
• Attending stand-up meetings every day
• Overseeing inquiries from physicians, hospital discharge planners, etc. and respond to all referrals within 15 minutes of receipt
• For PDPM compliance, ensuring all new admissions to the facility have proper documentation discharge summary, therapy notes, nursing notes, and medication list
• Keeping updated with Medicare/Medicaid regulations governing admission and discharge requirements
• Reporting any occupational exposures to blood, body fluids, or other hazardous materials to a supervisor immediately
• Protecting each patients/residents file and data with confidentially per HIPAA standards
• Abiding with all facility policies and procedures including not disclosing user ID codes and passwords
• Every effort has been made to identify the essential functions of this position. However, it in no way states or implies these are the only duties you will be required to perform as directed by management. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or is an essential function of the position
• Other duties may be assigned