Marketing Director

at  Fintel Connect

Fintel Connect is making waves as the leading growth marketing solution built for the financial industry. Our mission is to support the banking and financial ecosystem with tools and insights that will allow them to better reach future customers and deliver the right products to the right audiences in a compliant and cost-effective way. Fintel proudly serves 80+ leading financial brands like Royal Bank of Canada, Tangerine, Ramp, and Neo Financial to name a few.

WHO WE’RE LOOKING FOR:

We are seeking an experienced B2B Marketing Director focused on building brand credibility and nurturing high-quality prospects for our solutions. This role is pivotal in shaping and executing the overall marketing strategy with a focus on B2B and account-based marketing (ABM).
Leading the Marketing team, the Director will leverage a deep understanding of business dynamics, market positioning, and customer segmentation to drive high-impact campaigns that build brand awareness and foster ICP engagement. Success in this role requires a blend of creative content marketing, strategic leadership, and data-driven decision-making.

Strategy Development and Execution:

• Lead the creation and execution of a comprehensive marketing strategy aligned with the company’s objectives.
• Conduct market research to stay informed about industry trends, competitors, and customer needs.
• Develop account-based marketing (ABM) tactics and implement multi-channel strategies to generate high-quality engagement with target ICPs.
• Continuously test, measure, and optimize marketing tactics across content, webinars, email marketing, social media, and other relevant channels.

Content and Campaign Management:

• Oversee the creation of high-quality, engaging content tailored to different stages of the customer journey.
• Manage content production and campaign development from ideation to execution, ensuring all deliverables align with brand messaging and goals.
• Optimize lead nurturing processes using email, social media, and content marketing to ensure consistent touchpoints.

Cross-functional Collaboration:

• Collaborate closely with sales and product teams to ensure marketing strategies are aligned with overall business goals and sales objectives.
• Partner with internal teams (e.g., sales, client service, tech) to gather insights and optimize campaigns.
• Drive marketing initiatives that contribute to demand generation and revenue growth, supporting overall business priorities.
• Budget Management:
• Effectively manage the marketing budget, ensuring optimal resource allocation across channels and campaigns.
• Track and report on the ROI of marketing activities, ensuring financial and operational efficiency.
• Make data-driven decisions to optimize budget spend and improve overall campaign performance.

Data Analysis and Reporting:

• Regularly measure and report on the performance of marketing initiatives against department KPIs.
• Analyze internal and external data to identify trends, improve decision-making, and adjust marketing tactics for optimal outcomes.
• Provide regular reporting to senior leadership on the effectiveness of campaigns and strategies.