Marketing Director

at  Fintel Connect

At Fintel Connect, we deliver leading growth marketing solutions for the financial industry. Our mission is to empower banks and financial institutions with innovative tools and insights that enable them to effectively reach future customers and deliver tailored products in a compliant and cost-efficient manner. We proudly support over 80 leading financial brands across North America, including Royal Bank of Canada, Tangerine, Ramp, and Neo Financial.

WHAT WE’RE LOOKING FOR:

We are seeking a strategic leader with a proven track record in B2B marketing who is ready to drive impactful results for Fintel Connect. The ideal candidate will possess:

• Extensive Experience: A minimum of 10 years in B2B marketing, particularly in account-based marketing (ABM), with a demonstrated ability to manage and elevate the entire marketing function.
• Results-Driven Mindset: A strong focus on achieving key performance indicators (KPIs), optimizing budgets, and delivering measurable ROI from marketing initiatives.
• Innovative Leadership: Proven experience in leading and nurturing high-performing marketing teams.
• Expertise in Marketing Strategies: In-depth knowledge of best practices in SEO, content marketing, social media (especially LinkedIn), Google Ads, webinars, and events.
• Analytical Acumen: Proficiency in using marketing automation tools and analytics (e.g., CRM tools like HubSpot) to drive data-informed decision-making and continuous improvement of marketing strategies.
• Strong Communication Skills: Exceptional written and verbal communication abilities; strong problem-solver and adapting strategies to changing market conditions.
• Vision for Growth: A strategic thinker who can envision and execute innovative marketing approaches that resonate with target audiences and drive engagement.

Please refer the Job description for details