Marketing Director - Hybrid

at  Cowan Insurance Group

At Cowan, we are passionate professionals who are dedicated to doing what’s right for our clients. Reporting directly to the CEO the Marketing Director plays a key role in driving our business success.

WHO WE ARE:

Proudly independent and Canadian-owned, Cowan Insurance Group has been a true market leader in the insurance industry since 1927. With an extensive range of product offerings and integrated commercial and personal insurance, group benefits, and wealth management solutions, we provide our clients with outstanding customized, comprehensive insurance and risk management professional advice and placement.
Recognized as one of Canada’s Most Admired Cultures and a Canada’s Best Managed Companies Platinum Club Member, Cowan Insurance Group’s award-winning client-centric approach emphasizes innovation, excellence, and collaboration. Join our team as we prepare for our centennial celebration in 2027!

WHAT YOU WILL DO:

The Marketing Director is responsible for creating and planning the annual marketing strategy for the company’s products and services, ensuring alignment with the organization’s growth objectives. This role works closely with the direct sales teams to support sales strategies through comprehensive marketing plans.

KEY RESPONSIBILITIES:

• Develop Marketing strategies: Design and implement annual comprehensive marketing strategies which will include calendar of campaigns, events and brand strategies to support organization’s growth; that focuses on revenue, lead generation and new client acquisition.
• Team Leadership: Overseeing the marketing department, provides guidance, mentorship, sets performance goals and uses KPIs to measure performance. Conducts regular team meetings and fosters a collaborative environment.
• Campaign management: Planning and executing campaigns for product and or services promotion.
• Collaboration with stakeholders: Works closely with the sales teams to align sales and marketing strategies and tactics
• Market Research: Build product knowledge of the market and the competitors and identify opportunities for growth as well as monitor competitors and devise strategies to gain market share.
• Performance Analysis: Evaluate marketing campaigns effectiveness with tools, materials, and analytics to assess performance
• Budget Management: Setting and controlling the marketing budget allocating resources among projects.
• Brand Strategy: Maintain brand standards and ensure compliance across all marketing and communication channels.