Marketing Director (In-Office)

at  Closet America

Overview:
Closet America is seeking a an experienced and data driven Marketing Director to lead and execute our marketing efforts across traditional and digital marketing platforms for our home improvement services company. This is a full-time position that requires in-office attendance. As the Marketing Director, you will play a crucial role in developing and implementing effective marketing strategies aimed at generating qualified leads, and ultimately increasing customer acquisition and retention. This role requires a thorough understanding of both traditional and digital marketing techniques, exceptional creativity, a data-driven mindset, and strong leadership abilities.

WHAT YOU WILL DO:

• Build a best-in-class data-driven marketing model for our Home Organization business that matches or beats the performance of top competitors and top performers in general

• Develop more real time reporting for marketing & sales performance with data analytics teams

• Drive increased sales on a YoY basis (aligned with company goals) at a decreased market cost as a percentage of sales
• Document processes and train your team to replace your own role to provide yourself with greater upward mobility in your career and inside the greater company
• Conduct comprehensive market analysis to identify target audiences, competitors, and trends, and utilize the insights to develop marketing strategies that align with business goals
• Develop a model of the customer journey for your categories of products and work to relentlessly improve every step of that journey
• Build a process for leveraging a/b and mvt testing teams for optimizations and for personalizing and improving lead flow
• Leverage out of the box growth hacking principles to apply systems and improvements to channels outside of current channels. Identify free or cheap traffic opportunities
• Collaborate with other stakeholders to define marketing objectives, KPIs, and budget allocation, ensuring maximum return on investment
• Stay updated on industry developments and emerging marketing trends to implement innovative strategies
• Take full responsibility for the budget and its performance monthly, quarterly and annually
• Plan, negotiate, and execute traditional media campaigns, including television, radio, newspapers, magazines, direct mail, outdoor advertising, etc
• Monitor campaign effectiveness and make data-driven decisions to optimize marketing activities
• Coordinate with external and internal teams to develop compelling campaigns while ensuring adherence to brand guidelines
• Coordinate all digital marketing efforts, including but not limited to website optimization, search engine marketing, display advertising, social media marketing, email marketing, and content creation
• Drive organic and paid customer acquisition strategies, including identification of relevant channels, budget allocation, and campaign optimization
• Measure and report on digital campaign performance, tracking key metrics, and preparing actionable insights and recommendations
• Collaborate with internal teams and external teams to create engaging and informative content for various marketing channels
• Co-develop a content calendar, ensuring regular production and distribution of high-quality content to attract, engage, and retain target audiences
• Optimizing content for maximum response from potential leads through carefully conducted a/b and mvt testing
• Develop and maintain a deep understanding of our target customer persona, ensuring all marketing communications effectively resonate with the audience
• Craft persuasive, customer-focused copy for various marketing materials, including print, advertisements, website content, and social media posts

Bachelor’s degree in marketing, economics, or a related field or equivalent experience in the role

• Proven experience 3-5 years as a Marketing Director, preferably in the home improvement or related industry
• In-depth knowledge of traditional and digital marketing techniques, tools, and best practices
• Proficiency in using marketing software and tools, such as Google Analytics, CRM systems, and content tools, etc
• Strong analytical skills and ability to interpret data to drive targeted marketing campaigns
• Outstanding communication and presentation skills, with an emphasis on persuasive writing/editing abilities
• Creative thinker with a keen eye for design and strong attention to detail
• Proven experience in managing and negotiating with external vendors
• Ability to work well in a fast-paced, collaborative environment and multitask effectively
• Up-to-date knowledge of industry trends and developments in marketing technolog