Marketing Director

at  Sokin

Location: London
As a Marketing Director at Sokin, you will lead a talented marketing team to drive our brand strategy, maximise market reach, and optimise customer engagement. You will play a crucial part in crafting and executing marketing initiatives that align with business objectives and deliver measurable results. Your expertise in strategic planning, digital marketing, and team leadership will be key in elevating our brand presence and fostering a culture of innovation.

ABOUT US

We are a pioneering company in the B2B financial services sector, committed to transforming global payments and receivables for businesses around the world. Our mission is to facilitate seamless cross-border transactions that are faster, cheaper, and more transparent, offering the best wholesale exchange rates.
We offer cutting-edge solutions that enable businesses to hold, send, receive, and exchange over 75 currencies through a single access point. Our rapidly expanding client base spans various industries, including sports, entertainment, logistics, and travel. We aspire to maintain our growth trajectory and seek dynamic individuals to join us in achieving our ambitious goals.

REQUIRED QUALIFICATIONS AND EXPERIENCE

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Experience within financial services, ideally payments or banking.
• 10+ years of experience in marketing, with at least 5 years in a leadership role.
• Proven track record of developing and executing successful marketing strategies.
• Strong understanding of digital marketing, branding, and customer engagement.
• Excellent leadership and team management skills.
• Outstanding communication and presentation skills.

• Strategic Leadership
• Develop and execute a comprehensive marketing strategy that drives brand awareness and business growth.
• Oversee market research activities to identify trends, opportunities, and competitive insights.
• Align marketing strategies with business objectives, focusing on customer acquisition and retention.
• Team Management
• Lead, mentor, and inspire a high-performing marketing team, fostering a culture of innovation and creativity.
• Set clear performance goals and provide regular feedback to support professional development.
• Promote collaboration across departments to ensure coherent brand messaging and communication.
• Marketing Campaigns and Ongoing Demand Generation
• Oversee digital marketing efforts, including SEO, content marketing, social media, and paid advertising.
• Work with Product Marketing Managers to amplify product led campaigns across key channels
• Measure and analyse campaign performance, using data-driven insights to refine marketing strategies.
• Budget Management
• Manage the marketing budget, ensuring effective allocation of resources to maximise return on investment.
• Provide regular financial reports and updates to senior management.