Marketing Director, Sparkrock

at  Ionic Partners

re you a high-performing marketing executive with a growth mindset? Do you want to work for a best-in-class, 100% remote organization with the brightest talent from around the world? If so, Sparkrock is the place for you. Here we build products that create real customer value. We focus on driving growth and operational improvements to help accelerate and grow our business.
Sparkrock empowers social benefit organizations—nonprofits, school boards, and government agencies—to reach their greatest potential through technology. We enhance the efficiency of mission-driven organizations, allowing them to focus more on their impactful work. Every day, nearly 45,000 people use our ERP products to make the world a better place. Since being acquired by Ionic Partners, we’ve driven operational efficiency, resumed profitable growth, and completed a major acquisition. As we aim to double our impact in the next three years, we’re seeking a Marketing Director to help lead this exciting phase of growth.
As the Marketing Director, you will run marketing across the K-12 Education vertical in Canada and the Non-Profit and Human Services vertical across North America. You will be a key member of the sales and marketing team, as well as the extended executive team. You will play a vital role in our go-to-market strategies, managing a team comprised of customer marketing and demand generation professionals. The ideal candidate is data-driven, leads with insights, can set strategy, generate great ideas, and also roll up their sleeves to execute.
If you are highly motivated and love building and growing, this is the place for you.

REQUIREMENTS

• Experience:
• 7+ total years of experience in marketing, particularly B2B ERP growth marketing and demand generation
• 3+ years of experience in the Non-Profit and municipal government industry verticals.
• 3+ years’ proven track record of effectively interacting with executive teams and senior management
• Demonstrated history of success in a growth business.
• Skills:
• Strong analytical abilities with a data-driven approach to decision-making.
• Strong team leadership skills and the ability to manage and develop a marketing team.
• Proficiency in marketing tools and platforms, including CRM systems, marketing automation, and analytics tools.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
• Excellent communication, collaboration, and presentation skills.
• Education:
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

BENEFITS - WE DON’T CALL THEM PERKS; THEY’RE JUST PART OF WHAT MAKES WORKING AT SPARKROCK GREAT.

• We are 100% remote and global. Live your best life, wherever that may be, and never lose out on career opportunities because of it.
• Flexible work hours. We work asynchronously and don’t care when you’re online, just that you deliver great results.
• Dedication to development. We focus on career paths for each and every one of our employees and help provide training to advance at every stage in your career.
• Introductions to thought leaders in the space and webinars on cutting-edge tech hot topics.
• Focus on culture. Coffee chats, happy hours, cooking classes, book clubs, and more!
• Stipend to help set up your ideal home office.
• Salary: OTE CAD $185 ($160 base) / USD $150 ($130 base)
  As we embark on our next chapter of growth through operational excellence and acquisitions we are poised to double our impact in the next three years, making this an exhilarating time to join our team. If you are looking for the next chapter of your finance career, in an environment that values achieving bold objectives and continuous learning and improvement, we look forward to meeting you

RESPONSIBILITIES

• Marketing Strategy Development
• Formulate and execute comprehensive marketing strategies aligned with corporate goals.
• Develop a deep understanding of the market, customers, and competitors in the Non-Profit and K-12 Education sectors.
• Create compelling value propositions and update assets from website content to collateral materials.
• Lead Generation and Pipeline Development
• Scale pipeline development and help accelerate opportunity velocity.
• Build awareness and opportunities through multiple channels such as LinkedIn, agencies, paid ads, SEO, PR, content marketing, etc.
• Implement account-based marketing for K-12 Education and multi-channel demand generation for Non-Profit organizations.
• Team Leadership and Collaboration
• Manage and mentor a team focused on sequence demand generation, account-based demand generation, and direct engagement with prospects.
• Collaborate closely with sales, customer success, services, and support teams to build our brand and opportunity pipeline.
• Foster a culture of continuous learning and growth within the marketing team.
• Customer Advocacy and Content Creation
• Work with customers to create references, case studies, and success stories.
• Create and manage a compelling website and content strategy to enhance brand presence.
• Ensure consistent messaging and positioning across all marketing channels.
• Data-Driven Insights and Reporting
• Implement dashboards with key metrics and provide strategic insights to the executive team.
• Utilize analytical skills to uncover trends and insights, optimizing marketing efforts.
• Provide data-driven insights to inform decision-making and strategy adjustments.

WHAT YOU WILL NOT BE DOING

• Making sales calls or directly closing opportunities.
• Creating product strategy or managing product development
• Isolated Work: You won’t work in silos; collaboration is key to our success.