Marketing Director, Sparkrock

at  Ionic Partners

Are you a high-performing marketing executive with a growth mindset? Do you want to work for a best-in-class, 100% remote organization with the brightest talent from around the world? If so, Sparkrock is the place for you. Here we build products that create real customer value. We focus on driving growth and operational improvements to help accelerate and grow our business.
Sparkrock helps social benefit organizations like nonprofits, school boards, and government agencies to reach their greatest potential using technology. We help to make these mission-driven organizations more efficient, freeing up their time and resources to focus on the good they want to achieve. Every day, nearly 45,000 people use our ERP & CRM products to make the world a better place.
As the Marketing Director, you will run marketing across the K-12 Education vertical in Canada and the Non-Profit and Human Services vertical across North America. You will be a key member of the sales and marketing team, as well as the extended executive team. You will play a vital role in our go-to-market strategies, managing a team comprised of customer marketing and demand generation professionals. The ideal candidate is data-driven, leads with insights, can set strategy, generate great ideas, and also roll up their sleeves to execute.
If you are highly motivated and love building and growing, this is the place for you.

REQUIREMENTS

• Experience:
• 7+ total years of experience in marketing, particularly B2B ERP growth marketing and demand generation
• 3+ years of experience in the Non-Profit and municipal government industry verticals.
• 3+ years’ proven track record of effectively interacting with executive teams and senior management
• Demonstrated history of success in a growth business.
• Skills:
• Strong analytical abilities with a data-driven approach to decision-making.
• Strong team leadership skills and the ability to manage and develop a marketing team.
• Proficiency in marketing tools and platforms, including CRM systems, marketing automation, and analytics tools.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
• Excellent communication, collaboration, and presentation skills.
• Education:
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

RESPONSIBILITIES

• Marketing Strategy Development
• Formulate and execute comprehensive marketing strategies aligned with corporate goals.
• Develop a deep understanding of the market, customers, and competitors in the Non-Profit and K-12 Education sectors.
• Create compelling value propositions and update assets from website content to collateral materials.
• Lead Generation and Pipeline Development
• Scale pipeline development and help accelerate opportunity velocity.
• Build awareness and opportunities through multiple channels such as LinkedIn, agencies, paid ads, SEO, PR, content marketing, etc.
• Implement account-based marketing for K-12 Education and multi-channel demand generation for Non-Profit organizations.
• Team Leadership and Collaboration
• Manage and mentor a team focused on sequence demand generation, account-based demand generation, and direct engagement with prospects.
• Collaborate closely with sales, customer success, services, and support teams to build our brand and opportunity pipeline.
• Foster a culture of continuous learning and growth within the marketing team.
• Customer Advocacy and Content Creation
• Work with customers to create references, case studies, and success stories.
• Create and manage a compelling website and content strategy to enhance brand presence.
• Ensure consistent messaging and positioning across all marketing channels.
• Data-Driven Insights and Reporting
• Implement dashboards with key metrics and provide strategic insights to the executive team.
• Utilize analytical skills to uncover trends and insights, optimizing marketing efforts.
• Provide data-driven insights to inform decision-making and strategy adjustments.

WHAT YOU WILL NOT BE DOING

• Making sales calls or directly closing opportunities.
• Creating product strategy or managing product development
• Isolated Work: You won’t work in silos; collaboration is key to our success.