Marketing Director

at  Urban Insight

WHO WE ARE

Urban Insight is a leading digital agency creating innovative websites and web applications for organizations that make a difference. We specialize in solving complex problems through website and web app strategy, design and development using open-source content management systems (primarily, Drupal and WordPress, and headless or composable architectures). Our clients include some of the most well-known museums, nonprofits, universities, and cities. Urban Insight has been in business for nearly 25 years and continues to expand each year. We thrive on having a professionally rewarding environment where team members are encouraged to grow.

THE OPPORTUNITY

Seeking a creative, strategic, and analytical Marketing Director to own and grow Urban Insight’s marketing function working under the guidance of the CEO, COO and Director of Client Development. The role includes defining and executing strategies and tactics to increase marketing qualified leads and the rate at which existing leads are converted into clients. Strategic and tactical, the Marketing Director will formally establish the marketing function, working as a marketing team of one with support from a cross-functional team.

QUALIFICATIONS & REQUIREMENTS:

• 7+ years of experience in marketing, including demonstrable experience in developing marketing strategies, managing budgets, and executing campaigns across various channels, including digital and offline.
• Ideal candidate will have experience marketing B2B Professional Services such as a web design agency, marketing agency, or consulting firm to both nonprofits and for profits.
• Minimum CEFR C1 level with English (ideally C2).
• Demonstrated success growing MQLs and providing a strong ROI.
• Highly motivated and tenacious personality.
• Experience with experimentation and execution on a variety of digital marketing channels, like email, social media, thought leadership, video, websites, and more.
• Experience working independently on a marketing team of one, with cross-functional support.
• Strong data analysis and prioritization skills.
• Bachelor’s degree or higher required.
• Familiarity or willingness to learn marketing and digital tools like Hubspot, Canva, Google Suite, Jira, Notion, Google Analytics, content management systems, and more.

• Marketing Strategy - Develop a comprehensive marketing strategy (with guidance from the CEO, COO and Director of Client Development), including prioritization of marketing channels, (conferences/field events, social media, email, paid advertising, etc). Drive our growth via setting goals, defining target audiences, creating business cases for marketing activities based on impact, and managing the budget.Brand Awareness & Consistency - Develop and maintain our brand strategy, messaging and visual identity across all marketing channels and sales deliverables to enhance brand visibility, recognition, and alignment with the company’s mission.
• Integrated Campaigns & Funnels - Develop account based marketing (ABM) messaging and successfully plan, execute, and analyze marketing campaigns and establish key B2B funnels to increase MQLs and achieve conversion goals or other business objectives.
• Conversion Optimization - Increase conversion rates through conversion rate analysis, A/B testing, UX and customer journey optimization, lead nurturing, and landing page optimization.Content Creation - Lead content development and creation across all channels for the agency including sales and marketing collateral, email, website and blog, whitepapers, video, newsletter, social media, and conference/field events.
• Analytics & Reporting - Using Hubspot and other available tools, provide detailed analysis and reports on conversion metrics, campaign performance, and ROI to recommend investment in marketing activities.