Marketing Director

at  WMEP Manufacturing Solutions

LOCATION: WISCONSIN (MADISON/MILWAUKEE)

Are you a seasoned marketing leader with a passion for driving growth and innovation? Do you want to play a key role in shaping the future of manufacturing in Wisconsin? If so, WMEP Manufacturing Solutions is looking for you! Join us as our Marketing Director and be part of a dynamic team that’s transforming the manufacturing landscape across the state.
Position: Marketing Director

JOB SUMMARY

Ready to shape the future of manufacturing in Wisconsin? As the Marketing Director at WMEP, you’ll lead our marketing vision and strategy, reporting directly to the CEO. You’ll collaborate with senior leadership to design and execute innovative marketing initiatives that not only amplify our mission but also drive transformative growth.
This role is critical to our success, overseeing all four pillars of a customer-driven, marketing-led organization: strategic marketing, demand creation, product management, and Voice of the Customer (VOC). You will refine service value propositions, spearhead go-to-market strategies, and craft a 3-year product roadmap that drives growth. Additionally, you’ll build and lead a top-tier marketing team, ensuring we have the talent and resources to meet our ambitious goals.

QUALIFICATIONS

• Bachelor’s degree in marketing, business administration, or a related field; master’s degree preferred.
• Minimum of 7 years of marketing experience, with at least 3 years in a leadership role.
• Proven success in developing and executing multi-channel marketing campaigns.
• Strong analytical skills, with the ability to make data-driven decisions.
• Exceptional communication and presentation skills, capable of engaging senior leaders and external stakeholders.
• Leadership experience with a talent for building, motivating, and mentoring high-performing teams.
• Experience working with external marketing service providers.
• Familiarity with marketing automation tools such as HubSpot or Marketo is preferred.
• Experience in the manufacturing sector or a consulting firm is a strong plus.
• Proficiency with Adobe InDesign Suite, Microsoft Office, CRM systems (e.g., Salesforce), and website management software (e.g., WordPress).