Marketing Effectiveness Specialist

at  Pernod Ricard

Marketing Effectiveness Specialist (MATERNITY LEAVE COVERAGE)
We are seeking a motivated Marketing Effectiveness Specialist to join our team in Pernod Ricard Italia for a maternity leave coverage.
Reporting to the Media Manager Italy & Southeast Europe, you will play a crucial role in supporting our Marketing department. Your responsibilities will include supporting in media buying and optimization, monitoring media campaigns, verifying budgets, developing contracts, and supporting various marketing transformation projects. If you have a passion for media strategy and are looking to make a significant impact, we want to hear from you!

Some of your responsibilities

• Media Perimeter: you will collaborate with the Media Manager to manage media budgets and strategies for Italy and South-East Europe and you will support in developing media pilots to enhance campaign quality and performance. Maintaining daily contact with our Media Agency, you will provide a comprehensive view of brand strategies, from trade to marketing activations and you will communicate with internal and external stakeholders, continuously upskilling in the Media field through trainings and media events.
• Contract coordination: you will finalize contracts for products, brands and agencies.
• New code opening: you will manage the new product code opening process, collecting data for new product developments (NPDs) and ensuring timely progression of all new codes through interaction with relevant areas.
• A&P Segmentation Projects: you will drive data harmonization across South-East Europe affiliates, ensure data & KPIs are accessible to the right stakeholders. You will coordinate Polaris with the Finance department to ensure brands meet guidelines.
• Data tool management: provide operational support to ensure the effective use of the “Matrix” tool. Steer Media and Marketing transformation leveraging data-based decision tools.

What we look for
With a Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field, you have proven experience in marketing effectiveness, media buying, or a related role. You have strong analytical skills and attention to detail and are a good communicator, able to manage multiple projects ensuring deadlines are met. You are proficient in marketing data tools and software.

What we offer

• Room for growth. Great learning opportunities and hands-on experience, in the n. 2 Wine & Spirits company worldwide.
• Flexibility. Work from home 2 days per week and enjoy a flexible schedule when at the office.
• Modern office. Natural light, open space, meeting rooms, convivial common spaces with a breath-taking view on Bosco Verticale, in the heart of Milano Isola.
• Strong values. Our passion for helping to deliver experiences that touch peoples’ lives is what binds us together and makes us proud to belong. We create an environment where you can bring fresh thinking, try something new and show what you can do. We value simple and direct relationships that build trust, support and collaboration. We value diversity of backgrounds, thoughts, and opinions.
• Competitive salary. We highly appreciate the commitment and enthusiasm of our employees and are committed to offering them fair allowance and meal vouchers.

DE&I
Pernod Ricard is highly committed to equal employment opportunity and equal pay. We value diversity and solidarity within our organization and in its relations with stakeholders. Our recruitment methods focus on skills, and we welcome all types of talent, regardless of background (e.g., sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, and religion).
Studies suggest that women tend not to apply for a job if their CV isn’t a perfect fit. But in Pernod Ricard we’re all about recognizing talent and potential, not just ticking off experience boxes. So, if you like the role and feel you could do well in it, don’t hesitate—go ahead and apply!
Job Posting End Date:
Target Hire Date:
2024-09-01
Target End Date:
2025-01-3

• Media Perimeter: you will collaborate with the Media Manager to manage media budgets and strategies for Italy and South-East Europe and you will support in developing media pilots to enhance campaign quality and performance. Maintaining daily contact with our Media Agency, you will provide a comprehensive view of brand strategies, from trade to marketing activations and you will communicate with internal and external stakeholders, continuously upskilling in the Media field through trainings and media events.
• Contract coordination: you will finalize contracts for products, brands and agencies.
• New code opening: you will manage the new product code opening process, collecting data for new product developments (NPDs) and ensuring timely progression of all new codes through interaction with relevant areas.
• A&P Segmentation Projects: you will drive data harmonization across South-East Europe affiliates, ensure data & KPIs are accessible to the right stakeholders. You will coordinate Polaris with the Finance department to ensure brands meet guidelines.
• Data tool management: provide operational support to ensure the effective use of the “Matrix” tool. Steer Media and Marketing transformation leveraging data-based decision tools