Marketing Events Specialist, Digital Events

at  Cohere

Cohere is on a mission to transform how businesses utilize AI, and we are seeking a tech-savvy and creative Virtual Marketing Events Specialist to join our dynamic team. We believe in the power of virtual events to connect, engage, and inspire audiences worldwide, and this role is central to our marketing strategy.
In this intermediate level individual contributor role, you will lead the planning and execution of captivating virtual events, webinars, and online experiences that showcase Cohere’s cutting-edge AI technology to a global audience. Your expertise will be pivotal in expanding our digital footprint and engaging the online community.
As our Virtual Marketing Events Specialist, you will:
Develop and manage a robust virtual events calendar, including webinars, online workshops, online developer meet-ups, virtual conferences, and interactive product demonstrations. The role is pivotal in showcasing Cohere’s innovative technology and driving business growth through lead generation.
Strategize and implement innovative strategies to increase event attendance, engagement, and lead generation.
Ensure Cohere’s virtual events are best-in-class, providing exceptional experiences for attendees and participants.
You will collaborate closely with the marketing team, sales, and other relevant stakeholders to align event strategies with Cohere’s overall marketing goals.
Work with the broader marketing and design team to develop comprehensive digital marketing assets for virtual events, such as demos, landing pages, social media video clips and on-demand content.
Source and collaborate with virtual event platforms, streaming services, and other technology providers.
Manage event registration, attendee communications, and virtual event logistics.
Coordinate with speakers, moderators, and internal teams to ensure smooth event delivery.
Promote events through digital marketing campaigns, social media, and email marketing.
Use Hubspot and Salesforce to monitor event performance, track attendance, gather feedback, and analyze event data to measure success effectively.
Stay updated on virtual event trends and technologies, identifying new opportunities.