Marketing Executive

at  BBC

PACKAGE DESCRIPTION

Job Reference: 19390
Band: C
Salary: £27,500 - £46,400 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
Contract type: 1 x Fixed Term Contract - 2/1/2025 - 1/5/2025
Location: Office Base is London. This is a hybrid role and office working will be balanced with home working.

We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

• Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
• Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
• Benefits - We offer a negotiable salary package, a flexible 35-hour working week for work-life balance and 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more

Freelancers are eligible to apply for an internal role if they are on a Worker Contract and they have worked continuously for 6 months. If they have worked for less than 6 months continuously or have a break of 3 weeks or more between engagements, they must seek Divisional HR approval to apply for an internal role prior to submitting an application.
If you need to discuss adjustments or access requirements for the interview process please contact the reasonable.adjustments@bbc.co.uk

JOB INTRODUCTION

The BBC World Service delivers a multi-platform news service in English and 42 languages to millions around the world on TV, radio and digital platforms.
Reporting to the Head of Marketing for BBC World Service, the post holder is required to run media planning and paid media and digital content marketing campaigns to drive awareness of language services, trial of new digital content and brand equity among audiences.
You’ll deliver innovative and engaging marketing campaigns – with an emphasis on digital - which make people sit up and take notice. You will have paid social experience across multiple platforms. Duties include identifying market trends, planning campaigns, setting the KPIs and metrics and using web analytic tools to analyse the performance of marketing campaigns.
The post holder will develop excellent working relationships with the Editorial teams, to ensure marketing best supports their Editorial plans and priorities. Keeping a close eye on the News as it breaks, they will need to identify and manage tactical, reactive activity alongside strategic delivery plans.
They will also work very closely with colleagues in the wider marketing and business development community including trade and consumer marketing in Global News Limited to ensure consistency in strategic and creative approach.
We’re looking for people who are full of ideas and have a real passion for news. People who have enthusiasm for all things digital and keen to understand the role Marketing plays across BBC journalism around the world.

ABOUT THE BBC

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours here.
Diversity matters at the BBC. We have a working environment where we value and respect every individual’s unique contribution, enabling all of our employees to thrive and achieve their full potential.
We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise. To find out more about Diversity and Inclusion at the BBC, please click here.

DISCLAIMER

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please refer the Job description for details