Marketing Executive

at  DNA BRANDS CO PTE LTD

EXPERIENCE:

• Minimum 3 years in a similar role
• Previous experience in the skincare/beauty industry strongly preferred
• Proven success with digital and social media tools and activities
• Proven success in creating promotional materials
• Execution of marketing strategies for commercial operations
• Experience in commercial and marketing planning and executing events
• Advantageous to have experience in market research and branding campaigns
• Telemarketing/customer retention experience considered a plus
• Advantageous to have experience in customer experience/service activities

SOFT SKILLS AND CAPABILITIES:

• Creative thinking and problem-solving abilities.
• Task-oriented approach
• Customer-focused orientation
• Strong team player
• Attention to detail
• Negotiation skills
• Familiarity with CRM systems and telemarketing techniques.
• Strong interpersonal relations
• Effective communication skills (both spoken and written)
• Planning skills
• Agility and flexibility

QUALIFICATIONS:

• Diploma in Marketing, Business, Communications, or a related field.
• Completion of marketing programs considered an advantage
• Proven experience in digital marketing, content creation, and event planning.
• Strong understanding of social media platforms, online marketing, and SEO.
• Excellent communication and interpersonal skills.
• Ability to multitask and manage multiple projects simultaneously.
• Proficient in marketing tools and software, such as Google Analytics, Facebook Ads Manager, and graphic design software.

7. CUSTOMER SERVICE (AS A SUPPORTING ROLE WHEN NEEDED):

• Provide exceptional customer service by addressing inquiries, resolving issues, and ensuring customer satisfaction.
• Respond to customer feedback and reviews on social media and other online platforms.
• Work closely with the customer service team to ensure consistent and effective communication with customers.

8. TELEMARKETING (AS A SUPPORTING ROLE WHEN NEEDED):

• Conduct outbound telemarketing calls to potential and existing customers to promote products and services, aiming to convert these calls into appointments for facial treatments and maintain treatment room occupancy based on the Company’s goal.
• Confirm appointments on a daily basis.
• Maintain accurate records of customer interactions and follow-up actions in the CRM system.
• Collaborate with the sales team to develop telemarketing scripts and strategies that align with overall marketing objectives.
• Communicate with customers via other platforms such as messaging and email.