Marketing Executive

at  Fordthorne

MARKETING EXECUTIVE

We are seeking a dynamic individual to boost company awareness and lead generation through both online and offline marketing and advertising. In this role, you will shape the marketing activities for the Fordthorne Group, a family-owned business offering new and used car and commercial vehicle sales, servicing, and associated services under its umbrella. Our brands include Ford car and commercial vehicle sales and servicing, the soon-to-launch OMODA and JAECOO car sales, Fordthorne Used Vehicles, HiQ Cardiff, and Cardiff Auto Electrics.

SKILLS AND EXPERIENCE:

• Social media account management with an interest in social media trends.
• Knowledge of and interest in marketing strategy.
• Graphic design skills (experience with Adobe Illustrator, InDesign, and Photoshop is advantageous).
• Interest or experience in product launches, event organisation, and marketing.
• Creative thinker with strong self-motivation and teamwork abilities.
• Full driving license is advantageous but not required.

• Create social media content for Fordthorne and Cardiff Auto Electrics on Instagram, TikTok, Facebook, LinkedIn, and YouTube.
• Update our databases with leads.
• Conduct email marketing via MailChimp and SMS marketing through Text Marketer.
• Update our websites (WordPress and Net Director) with new offers and stock.
• Create print advertising for various media, including outdoor signage and vehicle decals.
• Develop paid social, PPC, and GDN campaigns.
• Perform SEO optimisation and copywriting for web and print marketing, including product descriptions, blog posts, editorials, and press releases.
• Use CRM management software, Hootsuite, WordPress, Adobe Creative Suite, and more.