Marketing Executive

at  Haymarket Media Group

Overview:
Twickenham Hybrid working £25 000 - £27 500
Haymarket Media Group is a global media, data information and analytics company. Our purpose is to create trusted, premium specialist media brands that build powerful communities and drive valuable conversations.
Forming a crucial part of Haymarket Business Media’s growing Medical team, no one day is the same in this varied marketing role. You are at the heart of driving marketing campaigns for a variety of Subscription products reporting into the Senior Marketing Manager to help develop an annual Marketing Plan with Objectives, Strategy, Plan and KPIs, align across key stakeholders then ensure the team delivers it. To ensure offshore Marketing Executive resources are inducted, well briefed and deliver world-class Marketing.
Responsibilities:

Key Responsibilities & Accountabilities:

• planning and implementing multi-channel marketing campaigns to deliver our campaigns – whether it’s eyeballs on online content, generating subscription leads or work on retention plans
• writing and proofing creative and effective marketing copy spanning channels such as email, social, display and native ads
• managing, executing and tracking email campaigns from start to finish
• effectively using social-media channels from LinkedIn through to Twitter and Facebook to engage our audience
• making best use of a multi-sector customer marketing database
• conducting email and channel analysis to help inform and streamline the effectiveness of our campaigns and products
• creating detailed post-campaign reports for the marketing team to review.
• attending regular stakeholder meetings and calls to track progress of projects
• working with internal teams including marketing operations, design, sales and editorial
• helping to create and maintain user friendly landing pages and websites

Skills / Experience / Knowledge / Minimum Criteria:

• planning and implementing multi-channel marketing campaigns to deliver our campaigns – whether it’s eyeballs on online content, generating subscription leads or work on retention plans
• writing and proofing creative and effective marketing copy spanning channels such as email, social, display and native ads
• managing, executing and tracking email campaigns from start to finish
• effectively using social-media channels from LinkedIn through to Twitter and Facebook to engage our audience
• making best use of a multi-sector customer marketing database
• conducting email and channel analysis to help inform and streamline the effectiveness of our campaigns and products
• creating detailed post-campaign reports for the marketing team to review.
• attending regular stakeholder meetings and calls to track progress of projects
• working with internal teams including marketing operations, design, sales and editorial
• helping to create and maintain user friendly landing pages and website