Marketing Executive

at  Hollywood Bowl Group

THE WHY, THE WHAT AND THE WHO…

Do you have marketing campaign experience in a multi-site business?
Are you passionate about all things marketing?
Are you looking to join a business that is financially stable with very exciting expansion plans?
If so, then look no further!

THE WHAT…

Our Marketing Executive sits in our Marketing team and is based at our Support Centre in Hemel Hempstead with the option to work from home one day per week, and occasional travel to our centres required.

The responsibilities of the Marketing Executive include:

• Support the Brand & Campaigns Manager in the implementation of the national marketing plan and retail calendar, supporting campaigns, key trading dates and local centre initiatives.
• Manage seasonal campaigns end to end, preparing detailed plans and briefs across media, creative, PR, print and digital working closely with inhouse teams and external agencies.
• Measure results and analyse effectiveness of activity.
• Support on the execution of the social media content calendar, measurement and reporting.
• Support the launch of new initiatives either nationally or to local markets, e.g. new centre openings, rebrands and refurbishments.
• Be willing to travel to centres, with occasional overnight stays as needed.
• Monitor the effectiveness and measure and report on marketing activities including brand tracking surveys and analysis.
• Demonstrate sound commercial awareness throughout marketing activities.
• Support centre teams and regional teams with tactical marketing initiatives for attraction/engagement/retention of customers, administering requests from centres using marketing support systems and using marketing expertise.
• Support the Brand & Campaigns Manager to manage relationships with key suppliers to KPI’s, including creative agencies, print management, PR, Media, merchandise, graphic designers, AV and experiential.
• Support the with content creation and systems management.
• Give brand guidance support for the wider marketing team and business.
• Identify and champion opportunities to enhance customer experience across the full customer journey.
• Ensure timely, relevant and accurate content is maintained across channels for all customer groups, e.g. intranet, POS, eComms, in-centre screens and music.
• Ensuring prices are recorded accurately and timely and are communicated effectively.
• Keep accurate records of costs, invoices and ROI across all marketing activities you are involved in.

To be successful, you’ll have:

• Strong understanding and development of current marketing concepts and tactics.
• Multiple years previous experience in a similar role in a fast paced, commercially focused business.
• Excellent MS Office skills, including excellent proficiency of PowerPoint, Word and Excel.
• Experience in a varied marketing role covering creative, media, PR and social media. Print experience an advantage.
• Experience using content management systems.
• Excellent communicator and team player.
• Self-confidence, positive energy and enthusiasm.
• Highly organised with excellent attention to detail.
• Project management skills – ability to juggle several different projects at once and prioritise.
• Creative flair and commercial acumen.
• Ability to work and influence several different stakeholders.
• Full driving license and access to own vehicle.

The Who…
Hollywood Bowl Group has a passion for bringing families and friends together for affordable fun and healthy competition.
Following our listing on the main stock market in 2016 we became Hollywood Bowl Group, seeking out the perfect locations for our bowling and golf centres nationwide. We formed our customer proposition, built on real feedback, and went from strength to strength with our in-centre game technology and online scoring systems.
Now with 74 centres across the UK and 13 centres in Canada, operating under the Hollywood Bowl, Puttstars and Splitsville brands, we’re proud to be ambitious market leaders in experiential family entertainment
We continue to expand our estate and look for profitable opportunities to grow, with an average of three new sites opening each year.
At Hollywood Bowl Group, we value diversity and inclusion, and we’re committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company.

• Support the Brand & Campaigns Manager in the implementation of the national marketing plan and retail calendar, supporting campaigns, key trading dates and local centre initiatives.
• Manage seasonal campaigns end to end, preparing detailed plans and briefs across media, creative, PR, print and digital working closely with inhouse teams and external agencies.
• Measure results and analyse effectiveness of activity.
• Support on the execution of the social media content calendar, measurement and reporting.
• Support the launch of new initiatives either nationally or to local markets, e.g. new centre openings, rebrands and refurbishments.
• Be willing to travel to centres, with occasional overnight stays as needed.
• Monitor the effectiveness and measure and report on marketing activities including brand tracking surveys and analysis.
• Demonstrate sound commercial awareness throughout marketing activities.
• Support centre teams and regional teams with tactical marketing initiatives for attraction/engagement/retention of customers, administering requests from centres using marketing support systems and using marketing expertise.
• Support the Brand & Campaigns Manager to manage relationships with key suppliers to KPI’s, including creative agencies, print management, PR, Media, merchandise, graphic designers, AV and experiential.
• Support the with content creation and systems management.
• Give brand guidance support for the wider marketing team and business.
• Identify and champion opportunities to enhance customer experience across the full customer journey.
• Ensure timely, relevant and accurate content is maintained across channels for all customer groups, e.g. intranet, POS, eComms, in-centre screens and music.
• Ensuring prices are recorded accurately and timely and are communicated effectively.
• Keep accurate records of costs, invoices and ROI across all marketing activities you are involved in