Marketing Executive

at  IBAT College Dublin

WHO WE ARE:

IBAT College Dublin was established in 2004. We are Ireland’s leading enterprise-focused third-level institution and the largest English School in Ireland, located in the heart of Dublin.
We are one of the fastest growing higher education institutions in Ireland.
Our student demographics involve a range of international and professional students, and we pride ourselves on providing the best learner experience. At the very heart of our vision is a student-centred learning and teaching methodology which is progressive, forward-thinking, modern and designed to meet our learner’s needs.
A key objective of IBAT College Dublin is to ensure students have a positive, useful and engaging experience during their period of study and one of our biggest strengths is our people.

SKILLS, QUALIFICATION AND KEY ATTRIBUTES:

• Third-level degree in Marketing (or equivalent) or significant, demonstratable experience
• At least 1 years’ experience in a marketing related role
• Online marketing experience (social media, content management, AdWords)
• Excellent communication skills
• Effective project management skills
• Self-starter
• Strong administrative and organisational skills
• Team player
• Proficient in the use of Microsoft Office and Google Workspace apps
• Ability to manage own time, managing several tasks at once.
• Previous experience of working in a Further or Higher Education setting is desirable
• Knowledge of HTML coding is desirable but not essential

ROLE SUMMARY:

An exciting opportunity has arisen for an experienced Marketing professional to join our team here at IBAT College Dublin.
This role is a key function for IBAT College which will support the Head of Marketing and Marketing Manager. The successful candidate will be responsible for the creation of both online and offline marketing campaigns including creating and optimising email marketing campaigns, producing promotional materials such as brochures, factsheets and videos, managing the content of the website and maintaining relationship with the wider marketing team (PPC, SEO, Affiliates, Copywriters, Designers and Developers). The role will involve planning and managing events such as open days and inductions, working collaboratively with the school to ensure successful execution.
The Marketing Executive will play a crucial role in driving content marketing by sourcing and creating authentic, social-lead content and will take a hands-on role in measuring ROI across all marketing campaigns, ensuring they are optimised, completed on time, tracked & monitored and appropriately reviewed.

ROLE RESPONSIBILITIES

• Supporting the Head of Marketing and Marketing Manager in the development and execution of all marketing campaigns – online and offline.
• Managing events such as open days and inductions, working collaboratively with the school to ensure successful execution.
• Driving content marketing by sourcing and creating authentic, social-led content.
• Creating and optimising email marketing campaigns, and producing promotional materials such as brochures, factsheets, and videos.
• Managing the content of the website in line with other channels.
• Maintaining healthy relationships with the wider marketing team (PPC team, SEO team, Affiliates Team, Copywriters, Designers, and Developers) as well as other key stakeholders.
• Providing research regarding industry trends, competitors, key drivers, and the local and wider environment.
• Working closely with academics (where applicable), the team, and key stakeholders to develop engaging positioning for current/new programmes within the market.
• Ensuring that ROI is delivered on marketing and sales revenue targets.
• Monitoring the marketing spend in collaboration with the Marketing Manager & Head of Marketing to ensure lead targets are achieved according to budget.
• Improving the customer journey across all touchpoints for both prospective and current students.
• Liaising with external partners to support dual-branded marketing communications and activities.
• Supporting and delivering ad hoc projects for the marketing team and group brands based on business needs and performance.
• Integrating the social media and PR team operations in line with all marketing activities.
• Liaising with the design, copy, and brand teams to ensure brand consistency and creative delivery of all campaigns.