Marketing Executive

at  Intersport Elverys

JOB SCOPE:

Intersport Elverys is a recognised market leader and innovator in sports retail and their retail network in the Irish market now stands at 45 stores, with a fully integrated omnichannel strategy to serve the needs that today’s consumer commands.
Being a member of Intersport - a vertical retail organization with over 6,000 retail stores in 57 countries, and with access to all the world’s leading sports brands including Nike, Adidas, Puma Under Armour to name just a few, along with an understanding of our local customer like no other, we are able to provide the best range, advice and value for those who are passionate about sport and fitness at all levels.
The Intersport Elverys brand is one of the biggest supporters of Irish sport - backing sport at all levels, from grass roots events and organisations to elite teams and athletes. In addition to Intersport Elverys’ title sponsorship of Mayo GAA, we are also title sponsor of the FAI Football Camps, retail partner to the IRFU, Connacht Rugby, Basketball Ireland and Tipperary GAA among others.
You will be fundamental in furthering an exciting and differentiated brand that enjoys strong affinity in the Irish marketplace. You will work with all functions of the business as well as external partners to deliver best in class innovative campaigns that help build brand saliency and drive affinity.
This exciting Marketing role places you at the heart of sport and is fundamental in building an exciting and differentiated brand that drives strong brand affinity in the marketplace. Please note our offices are based in Castlebar, Co. Mayo. The successful candidate must be available to work on site with flexibility to travel at short notice.

SKILLS EXPERTISE:

• 3rd Level Qualification in a marketing or business-related discipline
• Min 3 years in a marketing function
• Experience in the following areas is preferable:
• Retail brand marketing
• Demonstrable expertise in the area of experiential marketing, sponsorship, brand activation, PR event management
• Effective planning, scheduling and campaign management skills
• Agency management skills – ability to brief and provide constructive feedback to them - similarly brand ambassadors and/or collaborators
• Experience in brand building and marketing communications ATL and BTL
• Experience of Digital and multi-channel Marketing is beneficial

• Support the Marketing Manager with the management and implementation of compelling sponsorship activation programmes across our sponsorship portfolio.
• Assist in the development of an end-to-end brand activation programme to support TTL campaigns to drive brand awareness in line with Intersport Elverys brand guidelines, personality and tone of voice. From brief writing, to evaluation and selection of ideas through to implementation post campaign analysis.
• Work with the Social Media team to ensure social media supports the brand and campaigns in general.
• Support in the setting, measuring and delivering of relevant KPIs and continue to monitor success and optimise activity from learnings.
• Collaborate with cross-functional teams to ensure platforms are updated in line with Intersport Elverys brand partner guidelines.
• Assist with the development of creative assets and copy writing.
• Deliver campaigns on time and within budget.
• Leverage learnings from Intersport Global and supplier brands and feedback to the team.
• Responsible for all marketing administration.
• Other projects and marketing duties as requested by the Marketing Manager.