Marketing Executive

at  Itsu

ABOUT US:

itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading grocery business across Europe and beyond. Renowned for its best-in-class food made fresh in every shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best-in-class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food.

THE ROLE:

The role will report into the Brand Manager and will work closely with the marketing, brand and sales teams.

RESPONSIBILITIES:

• Industry PR & Awards: Manage the LinkedIn communications calendar for the business, highlighting key moments that we would like the entire team to get behind. Help create copy/assets and posts for the team. Create a ‘bank’ of assets that the team can use. Track reach and engagement and measure year on year, regularly reporting to the business. Manage all advertising & journalist engagement for trade titles and all industry award submissions.
• Buyer engagement & sampling: Manage all head office sampling to our buyers and sampling at key trade shows [this will likely involve traveling around the UK]. Manage all ad hoc buyer engagement activations such as direct mailers.
• Field sales agency management: Work closely with our field sales agency to help create marketing briefs to check in store compliance on marketing activations. [A field sales agency is a group of people that help visit many stores to check product launches, stock availability and marketing in store]. Report findings back to the business and take learnings from each visit.
• Wholesale trade marketing: Manage our wholesale marketing activation and budget with the sales team
• Budget management: Manage and optimise spend for field sales and wholesale trade marketing, reporting back monthly on this spend.