Marketing Executive

at  Kick ICT Group

KICK ICT GROUP

Kick ICT Group is one of the fastest growing providers of IT Services in the UK, with a talented and highly skilled team that provide outstanding service and value to our customers.
Founded in 2015, we have enjoyed significant expansion through a combination of organic growth and a successful M&A strategy.
Combining over 40 years of expertise and service from respected industry players, Castle and Talon, our four divisions, Technical, Dynamics, Infor and Communications allow us to deliver tailored expertise to each client.
We pride ourselves on our commitment to providing outstanding IT solutions, services and support. Yet we believe that it’s how we work with people that is most important to us.

THE ROLE

BASE LOCATION: Bellshill (hybrid)
SALARY: Up to £30K Depending on skills and experience
WORKING PATTERN: Permanent I Full-time (35 hours per week)
In this role, you will support the Head of Marketing and collaborate with both the Marketing and Sales teams to execute impactful campaigns with efficiency and precision. One Marketing Executive will focus on our Dynamics & Infor divisions, while the other will support our Technical, Cyber, and Communications divisions, ensuring tailored strategies for each area.
Key responsibilities include managing day-to-day brand, and retention activities, optimising ongoing campaigns, analysing data to derive insights, and implementing innovative techniques to enhance campaign performance.
Attention to detail, accuracy, and the ability to take ownership of tasks and projects are essential for success in this role. With access to industry best practices and technologies, this is a fantastic opportunity for individuals with a positive mindset, a passion for marketing, and the ability to excel in a fast-paced environment.

KEY RESPONSIBILITIES

• Planning and delivering effective, measurable communications: writing content for websites, blogs, emails, case studies and ebooks aligned to brand messaging and positioning.
• Supporting and executing a comprehensive cross and upsell strategy across all channels to boost engagement and drive sales.
• Manage social media profiles for the business. Develop and implement social strategy across company social channels.
• Support on content marketing, including content research, writing, maintaining content calendars and proof-reading.
• Ability to track, measure and feedback on social analytics, quickly adapt plans or approaches to ensure campaigns deliver the best results possible and identify key learnings for the future.
• Experience in events marketing – conferences and hosted events. Overseeing the execution of events from concept to completion, ensuring all logistics are managed efficiently.
• Regular reporting on all activity using tools such as Dynamics 365, GA4, and Social Analytics.
• Develop and test new strategies and targeting approaches for effective communication with our audiences and existing customer base, both on and offline.
• Work closely, and manage relationships with key partners, membership organisations and suppliers.
• Regularly monitor competitors marketing activity and use this insight to advise our marketing strategy.
• Keep up to date with latest industry trends to positively enhance performance and maintain our position as a leading provider in the markets we operate.