Marketing Executive

at  Law Debenture

ABOUT SAFECALL

Safecall is a whistleblowing service provider, helping organisations establish an independent, safe and confidential reporting system since 1999. Our whistleblowing hotline and online reporting allows employees to Speak Up and report their concerns to the highest levels of management. We recognise the value of an effective whistleblowing programme in supporting both employers and employees to address wrongdoing in the workplace.
We support over 1,000 customers in 100 countries globally. In our 20 year history we have successfully managed tens of thousands of cases on behalf of our clients and their employees.
Law Debenture is our parent company, an Investment Trust supported by a wholly owned professional services business. LawDeb is an unusual and exciting proposition, on a day–to-day basis we are nimble, ambitious and small enough to know everyone by name, whilst also benefiting from the profile and credibility of a listed business. This is thanks to our 132-year-old FTSE250 investment trust and our fast-growing independent professional services business of over 300 colleagues across 6 business lines including Safecall.
We’re on a journey to shape a culture we’re all proud to be part of. One where everyone feels trusted, supported and empowered to own their success. Working with us, you will have access to our enviable network of clients and innovative projects, as well as brilliant colleagues to learn from and collaborate with.

ESSENTIAL KNOWLEDGE, SKILLS, EXPERIENCE

• 2-3 years of experience as a Marketing Executive, with relevant marketing qualification. Sees marketing as their vocation.
• Organised, detail-oriented and process-driven worker with a proactive approach.
• Valid driving licence.

PREFERRED KNOWLEDGE, SKILLS, EXPERIENCE

• Proficiency in Spreadsheets, Word, PowerPoint, MS Forms, and Outlook.
• Preferable experience of working with:
• SEMrush (or other SEO monitoring platforms) Canva, LinkedIn, WordPress, Trello, Teams (or other communication platforms), Brevo (or other mass email tools), and HubSpot (or other multi-platform marketing tools).
• Internet research skills.
• Excellent admin and project management skills.
• Excellent written English and editing skills.
• Email marketing, social media marketing, and social media advertising.
• PR liaison and third-party media liaison.
• Written content, video creation and webinar management.

ROLE PURPOSE

Safecall is a leading B2B whistleblowing service provider dedicated to delivering innovative solutions and exceptional service to our clients. We are seeking a dynamic and results-driven Marketing Executive to join our fast-paced commercial team and help us drive our marketing efforts to new heights.

KEY RESPONSIBILITIES:

• Develop and execute direct marketing campaigns to promote our products/services.
• Create compelling marketing materials, including brochures, emails, and direct mail pieces.
• Analyse and segment customer data to target specific audiences effectively.
• Monitor, maintain and report on the performance of marketing campaigns, providing insights and recommendations for improvement to the Marketing Manager on a timely basis.
• Communicate and collaborate with management and the sales team to align marketing efforts with sales goals.
• Optimise the use of allocated marketing budget to ensure cost-effective campaigns.
• Stay up-to-date with industry trends and best practices in direct marketing.
• Liaise with PR and third-party media to ensure marketing objectives are met.
• Manage the creation of content, including video, social media and webinar events.