Marketing Executive

at  Leaders Romans Group

Job Title: Marketing Executive
Location: Remote with visits once per month to Crowthorne House
Brand: Leaders Romans Group
Salary: up to £30,000

ABOUT US:

LRG are an award-winning national property company, who are going through exciting periods of growth and offer tailored training and development programmes at all levels. With over 300 branches across England and Wales we have a reputation for perfection and delivering an outstanding customer experience. Investment in people is built into our culture, and there are opportunities for driven individuals to achieve their career aspirations within the company.

JOB SUMMARY AND KEY RESPONSIBILITIES

A Marketing Executive with experience in a B2C marketing role and excellent organisational skills, working in a dynamic marketing department to support the company and help achieve initiatives throughout the marketing mix. A varied role that gives broad exposure to all elements of the marketing mix.
Working closely with the Marketing Manager, marketing team and marketing agencies to ensure balanced on and offline coverage for campaigns and messages. A high level of attention to detail and excellent communication skills are required in the role. As well as being someone who can be relied upon, is always willing to roll their sleeves up and get stuck in and is able to work on their own initiative, with a fast-moving team.
The role will include driving brand and tactical campaigns, creating and optimising automated eCRM communications, preparing and analysing marketing statistics, responding to marketing requests, working with the Content & Social Media Manager to increase engagements across our social media channels.

KEY RESPONSIBILITIES:

• Help drive campaigns and activities that will bring increased leads and brand recall to the company
• Assist in the implementation of the divisional and group marketing strategies
• Achieve agreed business targets within budget
• Ensure quality and consistency of material leaving the department, with a keen eye on the differences between brands
• Translate a marketing brief into objectives, delivery and measurement and then report on the success
• Assist with the creation, review, and optimisation of automated eCRM customer journeys (SMS, email, messaging apps) using HubSpot
• Create best in class eCRM communications to engage with customers to achieve the objective
• Project management across the company and our agency partners
• Tracking campaign results
• Implementing tactical campaigns at short notice
• Working with suppliers, negotiating terms, and ensuring delivery as required
• Looking for new approaches and solutions. Raising ideas with the team and then helping see them through
• Helping ensure the branches / stakeholders have all the tools they need to be able to market themselves effectively
• Creating content and posting on social media channels, including Facebook, Instagram, and LinkedIn
• Supporting the marketing department with any requests or marketing initiatives