Marketing Executive - Low Carbon

at  Gemserv

Company Description
Gemserv is an expert provider of professional services. We are purpose-driven, working across multiple sectors including energy, low carbon, the public sector and health to tackle today’s social and environmental challenges. Established in 2002, the business provides a range of consultancy and outsourcing capabilities including programme management, market design and governance. We also have extensive and award winning capabilities across cyber security, data privacy and digital transformation. We are a B Corp, IIP Gold accredited and a Financial Times Leading Management Consultancy for 2021 and 2022. Our purpose is making things that matter work better for everyone.
The nature of what we do means we are very much a people business. The contribution every member of the team makes to our diverse range of experience, skills and personalities is valued. We invest heavily in learning and development to enable our people to develop skills and gain experience which will enhance career prospects for life. Many who started their careers with us have rapidly progressed to more senior positions.
At Gemserv no two days are the same, but we believe in a flexible approach to working which we know our employees value. We also offer an attractive package of benefits in addition to highly competitive salaries, pension and healthcare, season ticket loans, discounted gym membership, Cycle to Work scheme and more.
Job Description
Are you passionate about marketing and sustainability?
The successful candidate will have the opportunity to make a difference by positioning our clients as key voices in the sustainability, heat decarbonisation, energy efficiency, and smart tech debates. To achieve this, you will work with clients to develop content, share social media posts, deliver impactful events (both online and in person), produce email marketing campaigns and disseminate policy recommendations that reach everyone from political and business audience to consumers.
The role sits within the Low Carbon Business Unit where you will be part of a small, dynamic, and influential communications team.

REQUIREMENTS

• Experience in digital marketing
• Educated to degree level in a relevant subject such as marketing or communications or have equivalent experience
• In-depth understanding of all key social media platforms and tools such as Hootsuite
• Understanding of trends on social media and ability to identify opportunities to gain greater engagement
• Enthusiastic, articulate, hard working with a key eye for detail
• Experience in using CRM software and tools in particular managing engagement and mailing lists.
• A high standard of written English
• Excellent time management skills and ability to prioritise multiple deadlines
• Experience of working in a dynamic environment and managing stakeholder relationships is desirable
• Industry knowledge or passion for sustainability
  Additional Information

• Manage social media accounts and campaigns for clients across multiple platforms (main platform LinkedIn)
• Deliver email campaigns via CRM platforms on behalf of clients
• Support the development of communications strategies for clients
• Analyse and report on campaign data and success (social and email)
• Organise events and webinars
• Update content on client websites and advise on improvements
• Track speaking opportunities and support clients prepare for these including development of slides or materials
• Work with our graphic designer to develop creative and engaging visuals
• Copy review and drafting support
• Research to ensure content is evidence based and linked to current news
• Online engagement activities such as surveys or polling to support our market research activities