Marketing Executive / Manager

at  EIGHTX LIFESTYLE GROUP PTE LTD

ABOUT US:

BYD by 1826 is at the forefront of delivering exceptional experiences in the hospitality and automotive retail industries, boasting a collection of premium restaurants and BYD showrooms. Our mission is to enhance operational efficiency and customer satisfaction through cutting-edge technology and innovative design. We are seeking a talented Graphic Designer who will play a key role in visually communicating our brand and enhancing our diverse operations.

• Develop comprehensive marketing plans and strategies to meet business objectives.
• Plan and execute multi-channel marketing campaigns, including roadshows, digital marketing, social media, and more.
• Coordinate with different stakeholders and vendors to ensure timely execution of marketing initiatives.
• Track and analyze campaign performance, optimizing strategies to maximize effectiveness and ROI.
• Develop and maintain content calendars and schedules to ensure consistent brand voice and messaging across all platforms.
• Manage content distribution and promotion strategies to increase brand visibility and engagement.
• Plan and execute digital advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Monitor and analyse social media and digital marketing metrics to track performance and identify areas for improvement.
• Stay updated on the latest digital marketing trends, tools, and best practices to enhance campaign effectiveness.
• Support brand-building initiatives and ensure brand consistency across all marketing materials.
• Develop and maintain brand guidelines, messaging frameworks, and visual assets.
• Collaborate with design and creative teams to create branded materials, including brochures, presentations, and promotional materials.
• Conduct market research, customer surveys, and competitor analysis to identify trends, insights, and opportunities, and use these insights to inform marketing strategies, product development, and positioning.