Marketing Executive, Property Marketing

at  Marina Bay Sands

JOB REQUIREMENTS

Education & Certification

• Degree in Business or Marketing field or related field preferred

Experience

• Minimum of 2 years of experience in marketing, including advertising and promotions

Other Prerequisites

• Independent, results oriented creative thinker
• Proficient in Microsoft Office applications
• Good understanding of end-to-end campaign management
• Strong analytical skills and business acumen
• Strong executional, time-management and prioritization skills, with strong attention to details
• Pro-active, comfortable working in a fast-paced environment under pressure and able to multi-task
• Able to work independently and as part of a team
• Enthusiastic about collaborating and communicating closely with teams and other stakeholders via a distributed model.
• You love getting to know things intimately and getting under the skin of how everything & everyone works. This means spotting connections that others don’t by looking for links between culture, futures and people
• You have an obsessive attention to detail when it comes to brand execution and understands the scale of operational delivery
• You thrive in a fast-moving environment where you can jump in, quickly figure things out, roll up your sleeves, and actively push our long-term brand vision into meaningful expressions that span the entire customer experience
• An ability to focus as well as multi-task, prone to see (and seek) solutions, not problems
• You are motivated to succeed as a team, not individual
• You are generous with your time and open with your thoughts. Above all, you derive joy in storytelling the brand.

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.
Advertised: 21 Aug 2024 Singapore Standard Time

• Develop and execute omnichannel campaigns leveraging paid, owned & earned channels.
• Optimize campaigns for identified key markets to ensure delivery of campaign objectives.
• Ensure timely delivery of marketing deliverables to promote each Brand /Signature Experience
• Liaise with respective Business Units and clusters to consolidate information and ideate marketing solutions for each Brand/ Signature Experience; consolidate information for marketing communication.
• Liaise with internal or external creative teams to develop core marketing assets and adaptations for campaigns.
• Liaise with media agency to coordinate media deliverables, track, and optimize campaign performance.
• Work with eCommerce team to create and update campaign landing page(s), ensuring optimized UX and content relevance.
• Work closely with internal departments such as PR & communications, social media and eCommerce to develop an integrated marketing campaign.
• Provide on-ground support for each Brand/ Signature Experience to ensure all on-property branding and marketing mechanics are seamlessly implemented.
• Support brand collaborations, host stays and filming opportunities from collaborations with travel KOLs, ambassadors, and content curators.
• Collaborate and leverage loyalty partnership marketing.
• Manage all marketing administrative matters including finance, legal and procurement matters