Marketing Executive

at  RareVirtue Consulting

• We are looking for a highly motivated and experienced Marketing Manager to drive brand awareness, generate leads, and expand market presence across various regions.
• You’ll develop targeted strategies, manage regional campaigns, and collaborate with sales teams to attract and convert clients interested in Management Consulting, Training and other HR services.

The job responsibilities include:

• Strategic Marketing:Develop and implement field marketing strategies to promote our Management Consulting and training services.
• Campaign Management:Lead the execution of localized marketing campaigns, including digital advertising, events, partnerships, and sponsorships, tailored to specific regional markets.
• Sales Collaboration:Work in close collaboration with the sales teams to ensure marketing strategies are aligned with sales objectives, supporting lead generation and client conversion.
• Performance Monitoring:Track and analyze the effectiveness of field marketing activities, using key metrics to optimize strategies and demonstrate ROI to stakeholders.
• Content Creation:Create and adapt marketing collateral, presentations, and informational materials to support field marketing initiatives and effectively communicate our value proposition.
• Market Expansion:Identify and assess new market opportunities, building strategies to penetrate and grow our presence in untapped regions.
• Budget Oversight:Manage the field marketing budget efficiently, ensuring maximum impact and cost-effectiveness of all marketing activities.
• Industry Trends:Stay informed about the latest trends in HR Consulting, Training and Organisational Development to keep our marketing efforts relevant and competitive.