Marketing Executive UK Direct (12 Month Fixed Term Contract)

at  Columbia Threadneedle Investments

You will be responsible for supporting the delivery of strategic, integrated, compelling and competitive marketing and communications plans for the UK Direct to Consumer channel. Helping to ensure clear alignment to the broader marketing strategy and corporate messaging, as well as contributing directly to the business objectives for this channel. You will also work closely together with other relevant business areas to help ensure the brand’s direct to consumer channel and activities support and clearly reinforce our broader proposition and marketing messages, as appropriate.

• Support delivery and maintenance of strategic marketing communications, positioning plans and programmes / initiatives for the direct-to-consumer distribution channel.
• Support implementation and maintenance of marketing activities and drive measurable results, that support the broader business objectives, helping to ensure appropriate buy-in, awareness and understanding within the wider marketing team, as well as across the business, to enable successful delivery externally as well as in line with Columbia Threadneedle risk appetite and policies.
• Assist and where possible take ownership of specific projects and activities, managing them through from brief to implementation.
• Build strong working relationships with relevant marketing, distribution, comms, investment, technology, compliance and legal teams to understand overall business, product, and distribution requirements, and help to effectivley manage stakeholders on an ongoing basis.
• Support broader Channel Marketing (UK Direct) team in successfully manging relationships with c.10 Investment Trust boards, including production of regular updates and reporting for Boards, as required.
• Proactively collaborate across the marketing team to support the delivery of the broader marketing strategy, key initiatives, etc.
• Constructively challenge the norm to deliver significant step changes in client experience and commercial results.
• Serve as an advocate for appropriate use of our marketing automation capability and an owner of marketing related CRM data within marketing, and across the broader business.

• Support delivery and maintenance of strategic marketing communications, positioning plans and programmes / initiatives for the direct-to-consumer distribution channel.
• Support implementation and maintenance of marketing activities and drive measurable results, that support the broader business objectives, helping to ensure appropriate buy-in, awareness and understanding within the wider marketing team, as well as across the business, to enable successful delivery externally as well as in line with Columbia Threadneedle risk appetite and policies.
• Assist and where possible take ownership of specific projects and activities, managing them through from brief to implementation.
• Build strong working relationships with relevant marketing, distribution, comms, investment, technology, compliance and legal teams to understand overall business, product, and distribution requirements, and help to effectivley manage stakeholders on an ongoing basis.
• Support broader Channel Marketing (UK Direct) team in successfully manging relationships with c.10 Investment Trust boards, including production of regular updates and reporting for Boards, as required.
• Proactively collaborate across the marketing team to support the delivery of the broader marketing strategy, key initiatives, etc.
• Constructively challenge the norm to deliver significant step changes in client experience and commercial results.
• Serve as an advocate for appropriate use of our marketing automation capability and an owner of marketing related CRM data within marketing, and across the broader business