Marketing Executive

at  VITAKIDS PTE LTD

JOB DESCRIPTION

• Ensure brand integrity by verifying that all marketing materials, communications, and content conform to guidelines and SOPs.
• Organize and maintain marketing files and folders in a logical structure, with regular archiving of outdated materials.
• Work with the Vice-President of Marketing to develop and implement marketing strategies.
• Create promotional materials, social media posts, and email campaigns.
• Coordinate and execute events, product launches, and promotional activities.
• Manage social media platform content and engage with followers.
• Support offline marketing initiatives.
• Plan, execute, and measure the effectiveness of marketing campaigns.
• Assist in designing visually appealing graphics for marketing collateral.
• Collaborate with internal and external graphic designers to prepare online and offline marketing collateral.
• Monitor and analyze campaign effectiveness, providing reports and recommendations.
• Regularly monitor and evaluate the effectiveness of marketing campaigns, providing regular reports and recommendation for improvement.
• In-charge for search engine optimization (SEO), PPC, CMS, social media, e-newsletters, and email marketing.
• Prepare social media calendar and manage social media platforms (Facebook, Instagram, etc.), responding to customer inquiries to enhance social media presence.
• Update and manage the content of the company’s websites to ensure that the contents are up to date.
• Coordinate with the principal on the annual A&P budget and overall marketing plans for the year.
• Assess and respond to market conditions and competitors’ activities in the digital realm.
• Send bulk email circulars and text messages for marketing communications.
• Assist with administrative and data-entry tasks related to the computerized retail CRM system and maintaining the customer database.

REQUIREMENTS

• Candidate must possess at least a Diploma, Advanced/Higher/Graduate Diploma, and Post Graduate Diploma, preferably in the field of Marketing/Business Management or equivalent.
• Minimum 1 to 2 years marketing experience, preferably in FMCG, Retail or Tech industry.
• Candidates who have specialized in Marketing/E-commerce/website administration or equivalent are preferred.
• Able to work in a fast-paced environment.
• Independent, resourceful, and good communication skills.
• Possess initiative and be results-oriented.
• Meticulous and high accuracy in work assigned.
• Good analytical skills and have an eye for details.
• Able to work in a fast-paced environment independently.
• Knowledge in copywriting skills will be a bonus.

Please refer the Job description for details