Marketing Executive

at  Vitality

ABOUT US

We’re really excited to announce that we have recently been awarded “Top 10 Best Places To Work” in The Sunday Times Awards 2024!
Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place.
We’ve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives – they benefit, our business benefits, and society benefits. We’re successful because we attract, develop, and retain the best people – and because we care.
Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.

ABOUT THE ROLE

Team – Adviser and Employer Distribution
Working Pattern - Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week.

TOP 3 SKILLS NEEDED FOR THIS ROLE:

• Relationship building/Stakeholder management
• Social media experience
• Attention to detail
• Willingness to learn/can do attitude

WHAT THIS ROLE IS ALL ABOUT:

This role will provide marketing support across key intermediary distribution channels for Vitality with a particular focus on our single-tied financial adviser channel (Exclusive Associates). A key aspect of this role will be to develop and maintain content that our Exclusive Associates can utilise across multiple social media channels.
Additionally, as part of the role you will support the Marketing Manager in the delivery of product-related marketing campaigns. As well as sales incentives/offers across Vitality’s health and life insurance proposition, for the intermediary market. This will require the development of content for pre-sales marketing assets such as brochures, sales aids, webpages and email marketing templates.

ESSENTIAL SKILLS NEEDED TO FULFIL THIS ROLE:

• 1+ years of marketing experience, preferably within financial services
• University level education – ideally in Marketing or an equivalent qualification such as CIM/IDM
• Strong knowledge of Microsoft packages – Word, Excel, PowerPoint, SharePoint, Dynamics.
• Good ability to create, build and design compelling on-brand content and campaigns for advisers and Vitality sales teams across a variety of marketing channels, including pre-sales marketing assets such as sales aids, webpages and emails.
• Good knowledge of marketing best practice, concentrating on pre-sales marketing and B2B communications
• The ability to clearly explain and champion digital best practice to stakeholders and marketing peers
• Analytical skills with the ability to collect and analyse data in order to optimise pre-sales marketing asset strategy across a variety of channels.
• Knowledge of email deployment and coding best practices; working knowledge of HTML is a plus
• Good ability to manage expectations and communicate issues and barriers
• Good presentation and writing skills with the ability to turn “the complex” into simple language
• Strong sense of quality control and attention to detail, with a good sense of ownership and accountability
• Good ability to inject fresh ideas and creativity into the wider marketing team.