Marketing Global Activation Manager

at  IMI Hydronic Engineering

IMI PLC

We are a global specialist engineering company that creates breakthrough solutions. We are curious and like to solve problems, partnering with our customers to solve the demands of today and prepare for the challenges of tomorrow. We embrace innovation and care about outcomes that are good for business, everyday life and making a better world – creating lasting impact for everyone.
We design, build and service highly engineered products in fluid and motion control applications. We focus on five market sectors: Industrial Automation, Process Automation, Climate Control, Life Science and Fluid Control, and Transport.
Our partnership approach breaks through problems and reduces complexity. We don’t invent in isolation – we collaborate with our customers. We listen closely and we think differently, creating space for diverse minds to innovate. We are working together to make businesses safer, more sustainable and more productive.

OVERVIEW

We are looking for an experienced and results-driven Global Marketing Activation Manager to oversee the execution of our global marketing strategies in the Climate Control sector. The successful candidate will lead a team of local marketers and digital experts to ensure the proper roll-out and activation of marketing campaigns and initiatives while keeping the brand messaging consistent across all regions. They will manage international marketing campaigns and collaborate with local teams to drive market growth. This role requires a strategic mindset, excellent project management and communication skills, and the ability to work effectively in a global environment.

• Oversee the implementation of global marketing plans and campaigns, aligning with the company’s overall strategic objectives and regional needs, including point-of-sale promotions, physical customer touchpoints, and digital campaigns.
• Led a team of regional marketing specialists and digital marketing experts to ensure the successful execution of marketing activities, maintaining consistency in brand messaging.
• Track and report on the performance of global marketing campaign activations, using data-driven insights to optimise effectiveness and ROI.
• Budget management, tracking, and approval.
• Collaborate with cross-functional teams, including product marketing management and sales, to ensure integrated marketing efforts.
• Analyse market trends, customer insights, and the competitive landscape to inform marketing strategies and identify growth opportunities.
• Manage relationships with external agencies to support global marketing initiatives.