Marketing Graduate, Competitive Intelligence

at  TrustFlight

ABOUT US

At TrustFlight, we specialize in providing cutting-edge SaaS solutions tailored to the aviation industry, addressing critical needs in safety, maintenance, and compliance. Our innovative software empowers aviation professionals to streamline operations, enhance safety protocols, and ensure regulatory compliance with confidence. In short, we help make aviation safer through our integrated suite of software solutions. Our technologies are used by the largest aircraft operators in the globe, spanning commercial aviation, business aviation, public safety, and more.

QUALIFICATIONS

• Degree in Business, Marketing, Economics, Data Science, or a related field
• Strong analytical and research skills
• Excellent written and verbal communication skills
• Ability to work with Adobe Creative Cloud suite of products
• Familiarity with CRM software (e.g. Hubspot, Pipedrive, Salesforce) and Sales Engagement tools
• Proficiency in Microsoft Office Suite
• Understanding and desire to leverage AI to drive operational efficiency in day-to-day work

PREFERRED QUALIFICATIONS

• Previous experience in competitive intelligence, market research, or related field
• Knowledge of the aviation industry
• Familiarity with data visualization tools like Tableau, Power BI, etc.

ROLE OVERVIEW

We are seeking a dynamic graduate to join our team as a Marketing Graduate, Competitive Intelligence. In this role, ideally suited for a recent graduate, you will be responsible for gathering, analyzing, and distributing intelligence on competitors internally to help shape our strategic decision-making. In addition, you will lead the production of customer-centric content, including case studies, to showcase our leadership in various aviation markets. This role will work closely with marketing, sales, and product management.

KEY RESPONSIBILITIES

• Conduct thorough research on competitors, including their products, services, pricing, marketing strategies, and customer feedback
• Analyze competitive data to identify strengths, weaknesses, opportunities, and threats
• Prepare detailed reports and presentations on competitive intelligence findings
• Establish and maintain a system for ongoing monitoring of competitive landscape
• Foster a culture of external thinking by disseminating key intelligence throughout the organization
• Engage with customers to produce content such as case studies, webinars, testimonials, surveys
• Leverage and clean internal CRM data to create customer-segmentations for effective marketing opportunities