Marketing Implementation Manager

at  Point32Health

Who We Are
Point32Health is a leading health and wellbeing organization, delivering an ever-better personalized health care experience to everyone in our communities. At Point32Health, we are building on the quality, nonprofit heritage of our founding organizations, Tufts Health Plan and Harvard Pilgrim Health Care, where we leverage our experience and expertise to help people find their version of healthier living through a broad range of health plans and tools that make navigating health and wellbeing easier.
We enjoy the important work we do every day in service to our members, partners, colleagues and communities. To learn more about who we are at Point32Health, click
here
.
Job Summary
The Marketing Implementation Manager leads enterprise scale initiatives impacting the communications experience of Tufts Health Plan Government Markets members. As a key member of the marketing organization, they will partner closely with the Government Markets Marketing Operations and Creative teams and cross-functional teams across the organization to support their marketing and communications needs, as well as the overall business strategy supporting Government Markets products. The position is a visible, self-directed position, with exposure to all levels of management.

Key Responsibilities/Duties – what you will be doing

• Manage SMS vendor relationship, daily operations, performance analysis and lead strategic planning process.
• Oversee planning and execution of market research initiatives. Partner with Point32Health market research team to define Government Markets research priorities, develop project plans and execute to plan. Analyze and present key findings from marketing surveys with respective internal business partners and make recommendations for strategic projects.
• Serve as a key member of the marketing organization to represent the product-based needs in planning, strategy and content creation for enterprise-wide programmatic changes and new program implementations.
• Manage the development and creation of external communications, campaigns, collateral, or other materials for defined efforts including member retention activities.
• Serve as a key contact and resource for enterprise teams with needs for required communications such as regulatory changes or value-add offerings.
• Partner with marketing analytics team to develop data-driven project plans and member engagement strategies. Develop ongoing campaign monitoring practices.
• Own member incentive program, including oversight of fulfillment operations as well as strategic planning and ongoing program improvements and strategy.
• Develop, enhance and document business processes within marketing operations governance.
• Supervise junior marketing team member.
• Other duties and special projects as assigned.

Qualifications – what you need to perform the job

EDUCATION, CERTIFICATION AND LICENSURE:

• Four (4) year degree in communications, marketing, or another relevant field

EXPERIENCE (minimum years required):

• 5-8 years of relevant professional experience including marketing for B2C audiences
• Experience and success working with sales and product teams to develop strategic and tactical plans in support of business goals
• Experience with regulated industries is desirable
• Experience with diverse consumer marketing is desirable.

SKILL REQUIREMENTS:

• Proactive, resourceful; ability to problem solve
• Comfort and appreciation for defining strategies, objectives, measurement and assessment of marketing tactics and plans
• Confident and skilled at building consensus (verbal and written, including presenting concepts, campaigns, and plans). Strong presentation skills and ability to create compelling presentations.
• Strong project management and foundational data analysis skills, process-oriented
• Ability to work independently and part of cross-functional teams, including outside community-based organizations regulators or vendors.
• Flexible, accountable, and mature
• An ability to work effectively with a diverse set of colleagues and personalities
• An appreciation for evolution and refinement to enhance outcomes and impact
• Knowledge of the entire Microsoft suite of office tools, including PowerPoint, Word, and Excel; basic design principles for brand adherence
• Extensive experience utilizing Excel for reporting and data manipulation; experience with Tableau for and data analysis preferred.

WORKING CONDITIONS AND ADDITIONAL REQUIREMENTS (include special requirements, e.g., lifting, travel):

• Must be able to work under normal office conditions and work from home as required.
• Work may require simultaneous use of a telephone/headset and PC/keyboard and sitting for extended durations.
• May be required to work additional hours beyond standard work schedule.

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Management retains the discretion to add to or change the duties of the position at any time.
Compensation & Total Rewards Overview
As part of our comprehensive total rewards program, colleagues are also eligible for variable pay. Eligibility for any bonus, commission, benefits, or any other form of compensation and benefits remains in the Company’s sole discretion and may be modified at the Company’s sole discretion, consistent with the law.

Point32Health offers their Colleagues a competitive and comprehensive total rewards package which currently includes:

• Medical, dental and vision coverage
• Retirement plans
• Paid time off
• Employer-paid life and disability insurance with additional buy-up coverage options
• Tuition program
• Well-being benefits
• Full suite of benefits to support career development, individual & family health, and financial health

For more details on our total rewards programs, visit
https://www.point32health.org/careers/benefits/
Commitment to Diversity, Equity, Inclusion, Accessibility (DEIA) and Health Equity
Point32Health is committed to making diversity, equity, inclusion, accessibility and health equity part of everything we do—from product design to the workforce driving that innovation. Our Diversity, Equity, Inclusion, Accessibility (DEIA) and Health Equity team’s strategy is deeply connected to our core values and will evolve as the changing nature of work shifts. Programming, events, and an inclusion infrastructure play a role in how we spread cultural awareness, train people leaders on engaging with their teams and provide parameters on how to recruit and retain talented and dynamic talent. We welcome all applicants and qualified individuals, who will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status

• Manage SMS vendor relationship, daily operations, performance analysis and lead strategic planning process.
• Oversee planning and execution of market research initiatives. Partner with Point32Health market research team to define Government Markets research priorities, develop project plans and execute to plan. Analyze and present key findings from marketing surveys with respective internal business partners and make recommendations for strategic projects.
• Serve as a key member of the marketing organization to represent the product-based needs in planning, strategy and content creation for enterprise-wide programmatic changes and new program implementations.
• Manage the development and creation of external communications, campaigns, collateral, or other materials for defined efforts including member retention activities.
• Serve as a key contact and resource for enterprise teams with needs for required communications such as regulatory changes or value-add offerings.
• Partner with marketing analytics team to develop data-driven project plans and member engagement strategies. Develop ongoing campaign monitoring practices.
• Own member incentive program, including oversight of fulfillment operations as well as strategic planning and ongoing program improvements and strategy.
• Develop, enhance and document business processes within marketing operations governance.
• Supervise junior marketing team member.
• Other duties and special projects as assigned