Marketing Intern (Performance & Newsletter)

at  Learn French With Alexa Ltd

About Us: Learn French with Alexa is a very popular YouTube channel and business which provides French lessons online. We are looking for a motivated and analytical Performance Marketing Intern to join our growing marketing team. This role is ideal for someone eager to gain hands-on experience in digital marketing, paid media campaigns, and data-driven advertising strategies.
Job Overview: As a Marketing Intern focused on performance and newsletter marketing, you will support the marketing team in managing and optimising paid advertising campaigns across multiple digital platforms while assisting in crafting and designing email marketing efforts. You will work closely with the marketing team to ensure our newsletters and paid marketing strategies effectively engage our audience, increase brand awareness, and drive conversions. This role is ideal for someone looking to gain hands-on experience in digital marketing, email automation, and data-driven marketing strategies. Additionally, you will gain experience in data analysis, audience targeting, A/B testing, and performance tracking to optimise marketing efforts.

REQUIREMENTS & QUALIFICATIONS

• Currently pursuing or recently completed a degree in Marketing, Business, Communications, Data Analytics, or a related field.
• Strong analytical skills with the ability to interpret data and trends.
• Basic understanding of paid media platforms (Google Ads, Meta Ads, etc.).
• Proficiency in Excel/Google Sheets for data analysis and reporting.
• Excellent communication skills and attention to detail.
• Ability to work independently and manage multiple tasks.
• Passion for digital marketing, advertising, and data-driven decision-making.
• Analytical mindset with a willingness to learn and interpret marketing data.

BONUS SKILLS (PREFERRED, NOT REQUIRED)

• Experience with Google Analytics, Facebook Business Manager, or other marketing tools.
• Familiarity with SEO, email marketing, or conversion rate optimization.
• Basic knowledge of graphic design tools like Canva or Adobe Suite.

• Assist in planning, executing, and optimising paid digital campaigns across platforms like Google Ads, Facebook, Instagram, TikTok, and LinkedIn.
• Support the development, design, and scheduling of speciality newsletters.
• Conduct keyword research and audience analysis to improve ad targeting.
• Research and monitor industry trends, competitors, and best practices in digital advertising and email marketing.
• Support the creation of ad creatives, including copywriting, visuals, and landing pages.
• Monitor and analyse campaign performance metrics, including CTR, CPC, CPA, and ROAS.
• Conduct A/B testing on ad creatives, tailored subject lines, email layouts, and call-to-action buttons and campaigns to determine the most effective strategies for different audience segments.
• Analyse campaign and email performance metrics (CTR, conversion rates, open rates, etc.) and provide actionable insights for improvement.
• Collaborate with the content to align paid strategies with organic marketing efforts.
• Aid in report preparation and insights to help optimise marketing spend and strategy.
• Help segment audiences for targeted and personalised marketing campaigns.
• Maintain compliance with GDPR and other digital marketing regulations.