Marketing Lead (all genders)

at  LUBYO

Imagine working from places others only visit on vacation - sounds like a dream, right?
At LUBYO (Let Us Be Your Office), we make it a reality. We are a B2B SaaS platform enabling companies to create and manage legally compliant remote work policies, while allowing employees to book workation stays abroad according to these policies.
Our solution targets companies implementing or enhancing remote work and workations, helping them improve employer branding, boost employee retention, and attract new talent. We are looking for a multi-talented Marketing Expert to help us realize our business vision. Work directly with founders (Roman, Shy, Nikolas) to bring an innovative product to market and achieve growth goals together.

Tasks

• Brand Development: Build and maintain a strong brand identity and positioning in the remote work and workation market.
• Product Messaging: Craft clear and impactful messaging that resonates with our target audience and effectively communicates the unique value proposition of our product.
• Market Entry Strategy: Define and implement a strategic plan for entering the market, including identifying key segments, positioning, and competitive analysis.
• Securing Seed Capital: Work with the founding team to develop and articulate a compelling marketing vision for our product and platform. Your goal is to ensure that potential investors clearly understand our solution and its market potential.
• Reach: You will be approaching HR executives and company owners as target customers.

Requirements

• Work experience in a startup environment is obligatory.
• Proven track record of developing and executing successful marketing strategies.
• Proficiency in digital marketing, CRM tools, and data analysis.
• Experience in marketing B2B SaaS solutions.
• Strong writing and communication skills for creating compelling content.
• Ability to manage public relations and build relationships with media and influencers.
• Hands-on skills in design, video, text, and picture production is a big plus.

Benefits

• We offer you a 2.500€/month (gross) compensation in the first year. Since we are receiving governmental funding, the condition is that your last university degree must not be older than 5 years.
• We value and appreciate both work and personal life, striving for a healthy work-life balance. After the initial start-up phase, we will introduce a 4-day workweek for all employees.
• We practice what we preach. At LUBYO, you can work from anywhere in the world, including those dream vacation spots.
• We are a remote-first company with the highest amount of flexibility: Decide yourself where and when you are going to work.
• This is your opportunity to grow with the company, shape its future and your own role.

PERSONALITY & ATTITUDE:

We believe that people invest in the team, not just the product. Therefore, finding the perfect match on a personal level is crucial. If you resonate with the following description, we should definitely connect:

• A general can-do attitude is more important to us than constant criticism.
• You prefer to see problems as a challenge and are always eager to find a solution.
• You should definitely be critical and realistic, but pay attention to your colleagues and see if they are ready for your feedback.
• We appreciate motivated people, be ready to share your motivation with your teammates when they need it.
• Good mood, positive thinking and a smile can work wonders, we all want to work in a positive environment.
• Working in an early stage startup is always associated with a lot of uncertainty and challenging issues - we are looking for someone who knows the startup life with all its ups and downs and is ready to take on this new challenge.

LUBYO is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees

• Brand Development: Build and maintain a strong brand identity and positioning in the remote work and workation market.
• Product Messaging: Craft clear and impactful messaging that resonates with our target audience and effectively communicates the unique value proposition of our product.
• Market Entry Strategy: Define and implement a strategic plan for entering the market, including identifying key segments, positioning, and competitive analysis.
• Securing Seed Capital: Work with the founding team to develop and articulate a compelling marketing vision for our product and platform. Your goal is to ensure that potential investors clearly understand our solution and its market potential.
• Reach: You will be approaching HR executives and company owners as target customers