Marketing Lead (all genders welcome)

at  SteelBuy Limited

Company
SteelBuy is a leading B2B online metals marketplace, connecting buyers and sellers across the global metals supply chain. Our platform streamlines and innovates transactions for mills, traders, and service centres. As we continue to expand internationally, we aim to foster growth and efficiency in diverse markets through technology-driven solutions.

YOUR PROFILE

• Bachelor’s degree in Marketing, Business Administration, or related field. Master’s degree or MBA preferred
• B2B marketing experience, with a focus on international markets, and a proven track record of launching revenue-driven strategies
• Proven success in launching revenue-driven marketing strategies for market entry and customer acquisition
• Experience collaborating with Product teams to align marketing and product strategies
• Creative mindset & strategic vision, with the ability to execute hands-on
• Excellent collaboration skills to align with cross-functional teams, particularly Product and Revenue
• Proficient in digital marketing, CRM, and marketing automation tools
• Fluent German and English language skills
  You don’t match all criteria in our job profil, but you would like to become part of our #GENERATIONTK? Send us your application! We are looking forward to getting to know you!

YOUR BENEFITS

• Global Impact: Shape the future of an international marketplace with far-reaching influence
• Growth Opportunities: Lead and develop a dynamic, growing team and expand your leadership in new markets
• Innovative Culture: Join a forward-thinking company at the forefront of technology and business growth
• How we work. Flexible working hours, possibility to work remote
  Did we spark your interest? We are looking forward to your online application!

• Develop and execute global marketing strategies focused on increasing brand awareness, customer acquisition, and revenue in international markets through multi-channel efforts
• Lead region-specific marketing campaigns to enhance brand engagement and generate leads, positioning the company as a leader in metals trading
• Design customer acquisition and retention strategies, utilising CRM tools to optimise customer journeys and drive revenue growth
• Collaborate closely with Product Marketing to align go-to-market strategies with customer acquisition and retention goals
• Integrate customer feedback from marketing initiatives to influence product development and drive product adoption through targeted campaigns
• Oversee paid media and performance marketing efforts, continuously optimising for ROI and campaign performance using data-driven insights
• Plan and execute international webinars, events, and sponsorships to enhance brand visibility and support customer acquisition