Marketing Lead

at  EfficiencyOne

WE TRANSFORM THE WAY PEOPLE USE ENERGY.

Transforming the way people use energy begins with our people. At EfficiencyOne, we are dedicated to building a culture of diversity, equity, and inclusion that is representative of the customers and communities we serve. As an organization that values and respects the unique characteristics of everyone, we aim to cultivate a culture of creativity and innovation that stems from our differences in backgrounds, perspectives, and experiences.
We welcome and encourage applications from equity-deserving groups including Indigenous Peoples, Racialized Persons, African Nova Scotians, Women, Persons with Disabilities, Newcomers to Canada, and Individuals within the 2SLGBTQIA+ Community. If you require accommodation at any stage of the application or interview process (including different materials or otherwise), please contact a member of our HR team to discuss your needs.

• Responsible for working with direct reports to ensure they are provided with growth opportunities that maximize their performance and engagement; ensure they have annual measurable targets and goals in place and expectations/priorities are communicated.
• Responsible for developing comprehensive strategic marketing plans and overseeing the execution, budgets, and actions to achieve energy savings targets.
• Responsible for reporting on campaign success, emphasizing conversion rates, target audience engagement, and overall program participation for SME programs.
• Leverage analytics and insights to understand customer and market trends and incorporate them into marketing strategies.
• Responsible for ensuring marketing content is aligned with program objectives and educates internal and external stakeholders on program offerings
• Responsible for collaborating with and communicating annual and ongoing strategic business marketing plans to external agencies and internal stakeholders.
• Brand stewardship – ensuring the ENS brand is represented accurately across the customer experience in all customer touchpoints
• Responsible for collaborating with subject matter experts across the organization to develop and maintain a portfolio of integrated marketing materials for programs based on strategic market planning.
• Perform any other duties as required from time to time