Marketing Lead/Head of Growth

at  CreditBPO

Job Description: We are looking for an innovative and data-driven Marketing Lead/Head of Growth to join our dynamic Lean SaaS tech team. The ideal candidate will be responsible for driving customer acquisition, optimizing marketing spend, and ensuring the company’s growth targets are met. He/she should have a solid experience in the financial services industry, either directly or indirectly.

Responsibilities:

• Develop and execute marketing strategies to drive customer acquisition and retention.
• Optimize marketing spend to reduce Customer Acquisition Cost (CAC).
• Analyze multi-channel marketing campaign performance and conversion rates.
• Collaborate with sales and product teams to align growth strategies.

Skills and Experience:

• Five or more years of experience in a similar role.
• Proven experience in a growth marketing role, preferably in a Lean SaaS tech environment.
• Strong analytical skills and proficiency with marketing analytics tools.
• Experience with digital marketing, SEO, PPC, and content marketing.
• Excellent communication and project management skills.

Key Metrics:

• Customer Acquisition Cost (CAC)
• Customer Lifetime Value (CLTV)
• Conversion Rate

• Develop and execute marketing strategies to drive customer acquisition and retention.
• Optimize marketing spend to reduce Customer Acquisition Cost (CAC).
• Analyze multi-channel marketing campaign performance and conversion rates.
• Collaborate with sales and product teams to align growth strategies