Marketing Lead

at  Playgroup NSW

Playgroup NSW is a not-for-profit organisation that helps connect families and children to people and services in the community to impact their quality of life positively.
For over 50 years, Playgroup NSW has delivered and linked families to, vital services such as parent support groups and playgroups for those experiencing vulnerability and diversity, and those who value community connections.
Thousands of families connect via community-led Playgroup sessions affiliated with or delivered by Playgroup NSW run every week, building their parental capacity, building their village and helping their children learn.
We are looking for a Marketing Lead to join our village at Playgroup NSW.

ABOUT THE ROLE

This role will be responsible for overseeing marketing campaign planning and execution and creative projects ensuring broader strategic objectives are achieved across a range of activities, working closely with stakeholders across the business and managing relationships with external vendors and collaborators.

OTHER AREAS OF RESPONSIBILITIES INCLUDE;

• Manage campaign touchpoints, ensuring accurate and timely delivery within approved budgets.
• Develop compelling marketing messages based on consumer insights and strategic objectives.
• Maintain our measurement, reporting and process through the Social Impact Model to demonstrate value and impact for the community and our members.
• Provide reporting and analysis of campaign activity to inform strategic decision-making and drive continual improvement.
• Social media content and website updates
• Provide input on the strategic marketing plans for Playgroup NSW with our external partner
• Collaborate with internal program teams, to ensure marketing and campaign alignment and success.
• Effectively manage relationships with external agencies, licensors, and collaborators to deliver campaigns on time and within budget.